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SEO · head to head

Botify vs SE Ranking

Botify logo

Botify

SEO

Enterprise technical SEO platform that also renders pages for search bots when engineering cannot

From
On request
Rated
-
Full reviewWebsite
SE Ranking logo

SE Ranking

SEO

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

From
$129/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Botify pricing scales with URLs analysed, so faceted navigation and parameter combinations inflate the bill for pages you would rather delete than monitor.; SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • They diverge on capability: Botify covers Site crawler, SE Ranking covers Daily rank tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Botify and SE Ranking actually diverge.

Attributes where Botify and SE Ranking differ
AttributeBotifySE Ranking
Starting priceOn request$129/month
Pricing modelquotePer month by tracked keywords and projects
PlatformsWeb, REST APIWeb

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Botify

  • Site crawler
  • Log analyser
  • Botify Analytics
  • PageWorkers
  • SpeedWorkers
  • Segmentation

Only in SE Ranking

  • Daily rank tracking
  • Target-based keyword counting
  • Competitive and keyword research
  • Backlink research and monitoring
  • Website and on-page audit
  • On-page checker and SERP analyzer
  • AI search tracking
  • AI competitive research

What people use each for

The jobs each tool is most often brought in to do.

Botify

  • A marketplace with millions of URLs where crawl budget rather than content quality is the indexing constraintnot SE Ranking
  • A JavaScript-rendered site that needs crawlable HTML before an engineering rebuild is possiblenot SE Ranking
  • Proving to an engineering team with log evidence which page types search engines actually requestnot SE Ranking
  • Shipping title, metadata and internal linking changes without waiting for a release trainnot SE Ranking

SE Ranking

  • Tracking daily keyword positions across up to 10 client projects on the entry plannot Botify
  • Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Botify
  • Running SEO reporting for an agency that needs more than one manager seatnot Botify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Botify

  • Pricing scales with URLs analysed, so faceted navigation and parameter combinations inflate the bill for pages you would rather delete than monitor.
  • Log analysis requires the infrastructure team to deliver server logs in a usable form, which is often the slowest part of onboarding and is outside the SEO team control.
  • PageWorkers and SpeedWorkers place a vendor in the request path for search crawlers, which needs platform and security sign-off and adds a dependency to your serving architecture.
  • There is no keyword research or backlink tooling, so a second subscription remains necessary and the total cost of the SEO stack goes up rather than down.
  • Below roughly a hundred thousand URLs the analysis rarely justifies the enterprise price, and a desktop crawler answers the same questions.

SE Ranking

  • Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
  • Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
  • Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
  • Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
  • Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
  • Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Pricing, plan by plan

Botify

On request
  • Botify$undefined/year
    • Priced by the number of URLs crawled and analysed
    • Log analysis, PageWorkers and SpeedWorkers licensed as separate modules
    • Annual enterprise contract

SE Ranking

$129/month
  • Core$129/month
    • 103.20 USD per month billed annually, a 20 percent saving paid upfront
    • 10 projects and 1 manager seat
    • 2,000 daily keyword targets, counted as keyword times search engine
  • Growth$279/month
    • 223.20 USD per month billed annually, a 20 percent saving paid upfront
    • 30 projects and 3 manager seats
    • 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
  • Enterprise$undefined/month
    • Custom limits and pricing, quoted by sales
    • Flexible terms
    • Full API and advanced integrations
  • Extra capacity$undefined/month
    • Extra manager seats from 16 USD each
    • Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
    • Extra business locations from 18.40 USD each

Which should you pick?

Choose Botify if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want log analyser.
Botify review

Choose SE Ranking if

  • You need daily rank tracking.
  • You also want target-based keyword counting.
SE Ranking review

Questions people ask

Is Botify or SE Ranking better?
Neither clearly leads. Botify starts at On request and SE Ranking at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Botify or SE Ranking?
Botify starts at On request and SE Ranking at $129/month.
Does Botify or SE Ranking run on more platforms?
Botify runs on Web, REST API. SE Ranking runs on Web.
What is Botify best used for?
Botify is most often used for a marketplace with millions of urls where crawl budget rather than content quality is the indexing constraint, a javascript-rendered site that needs crawlable html before an engineering rebuild is possible, proving to an engineering team with log evidence which page types search engines actually request, shipping title, metadata and internal linking changes without waiting for a release train. Of those, a marketplace with millions of urls where crawl budget rather than content quality is the indexing constraint and a javascript-rendered site that needs crawlable html before an engineering rebuild is possible are not what SE Ranking is typically brought in for.
What can Botify do that SE Ranking cannot?
Botify covers Site crawler, Log analyser, Botify Analytics, PageWorkers. SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.

Answered from the vendors’ own pages

Botify: Is it worth it for a site with 50,000 URLs?

Usually not. Crawl budget analysis and log processing earn their price on very large sites; smaller sites get most of the value from a desktop crawler.

SE Ranking: How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

Botify: Does SpeedWorkers count as cloaking?

It serves prerendered versions of the same content to crawlers, which is the accepted dynamic rendering pattern, but it is a decision to review with your platform team.

SE Ranking: How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

Botify: Do we still need Ahrefs or Semrush?

Yes. Botify covers technical and crawl analysis, not keyword research or backlink discovery.

SE Ranking: What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

SE Ranking: Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

SE Ranking: What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

SE Ranking: Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

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