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Software · head to head

SE Ranking vs SpyFu

SE Ranking logo

SE Ranking

Software

Grow your visibility with AI SEO

From
On request
Rated
-
Full reviewWebsite
SpyFu logo

SpyFu

Software

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SE Ranking core plan caps keyword tracking at 2,000 keywords and 10 projects; Growth caps at 5,000 keywords and 30 projects; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.

Where they differ

Only the attributes on which SE Ranking and SpyFu actually diverge.

Attributes where SE Ranking and SpyFu differ
AttributeSE RankingSpyFu
Starting priceOn request$29/month
PlatformsWebweb, api
FoundedUnknown2005

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SE Ranking

Nothing recorded that SpyFu does not also cover.

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

SE Ranking

No use cases recorded yet. See the SE Ranking review.

SpyFu

  • Researching a competitor's paid search strategynot SE Ranking
  • Finding organic keyword gapsnot SE Ranking
  • Tracking weekly keyword rank changesnot SE Ranking
  • Building white-label SEO/PPC reports for clientsnot SE Ranking

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SE Ranking

  • Core plan caps keyword tracking at 2,000 keywords and 10 projects; Growth caps at 5,000 keywords and 30 projects
  • The 20 percent discount requires paying annually upfront rather than monthly
  • AI prompt tracking is capped at 100 prompts daily on Core and 250 on Growth

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

SE Ranking

On request

No published plan breakdown. See the SE Ranking review.

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Which should you pick?

Choose SE Ranking if

Nothing in the data separates SE Ranking from SpyFu on the points above - pick on price and on how each one feels to use.

SE Ranking review

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Questions people ask

Is SE Ranking or SpyFu better?
Neither clearly leads. SE Ranking starts at On request and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SE Ranking or SpyFu?
SE Ranking starts at On request and SpyFu at $29/month.
Does SE Ranking or SpyFu run on more platforms?
SE Ranking runs on Web. SpyFu runs on web, api.
What can SE Ranking do that SpyFu cannot?
SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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