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SEO · head to head

SE Ranking vs Sitebulb

SE Ranking logo

SE Ranking

SEO

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

From
$129/month
Rated
-
Full reviewWebsite
Sitebulb logo

Sitebulb

SEO

Technical SEO audit tool that crawls sites and generates visual, prioritized hints

From
$95/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.; Sitebulb desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • They diverge on capability: SE Ranking covers Daily rank tracking, Sitebulb covers JavaScript crawling.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which SE Ranking and Sitebulb actually diverge.

Attributes where SE Ranking and Sitebulb differ
AttributeSE RankingSitebulb
Starting price$129/month$95/month
Pricing modelPer month by tracked keywords and projectssubscription
PlatformsWebweb, windows, mac

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SE Ranking

  • Daily rank tracking
  • Target-based keyword counting
  • Competitive and keyword research
  • Backlink research and monitoring
  • Website and on-page audit
  • On-page checker and SERP analyzer
  • AI search tracking
  • AI competitive research

Only in Sitebulb

  • JavaScript crawling
  • Prioritized Hints
  • Crawl maps
  • Scheduled recurring audits
  • Audit comparisons
  • Google integrations

What people use each for

The jobs each tool is most often brought in to do.

SE Ranking

  • Tracking daily keyword positions across up to 10 client projects on the entry plannot Sitebulb
  • Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Sitebulb
  • Running SEO reporting for an agency that needs more than one manager seatnot Sitebulb

Sitebulb

  • Agencies running recurring technical SEO audits for clientsnot SE Ranking
  • In-house SEO teams tracking site health over timenot SE Ranking
  • Auditing JavaScript-rendered sites for crawlability issuesnot SE Ranking
  • Benchmarking site architecture via crawl visualizationsnot SE Ranking

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SE Ranking

  • Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
  • Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
  • Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
  • Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
  • Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
  • Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Sitebulb

  • Desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • Large sites near or above the 500,000 URL Pro limit require reconfiguration or the Cloud tier to avoid hitting crawl caps.
  • Desktop crawling relies on local machine resources, so audit speed and scale depend on the user's hardware rather than cloud infrastructure.

Pricing, plan by plan

SE Ranking

$129/month
  • Core$129/month
    • 103.20 USD per month billed annually, a 20 percent saving paid upfront
    • 10 projects and 1 manager seat
    • 2,000 daily keyword targets, counted as keyword times search engine
  • Growth$279/month
    • 223.20 USD per month billed annually, a 20 percent saving paid upfront
    • 30 projects and 3 manager seats
    • 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
  • Enterprise$undefined/month
    • Custom limits and pricing, quoted by sales
    • Flexible terms
    • Full API and advanced integrations
  • Extra capacity$undefined/month
    • Extra manager seats from 16 USD each
    • Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
    • Extra business locations from 18.40 USD each

Sitebulb

$95/month
  • Lite$undefined/month
    • 1 user
    • 10,000 URLs per audit
    • 100+ Hints
  • Pro$undefined/month
    • 1 user
    • 500,000 URLs per audit
    • 300+ Hints
  • Sitebulb Cloud$undefined/month
    • 2+ users
    • No project limits
    • Automated recurring crawls

Which should you pick?

Choose SE Ranking if

  • You need daily rank tracking.
  • You also want target-based keyword counting.
SE Ranking review

Choose Sitebulb if

  • You need javascript crawling.
  • You work on web, windows, mac.
  • You also want prioritized hints.
Sitebulb review

Questions people ask

Is SE Ranking or Sitebulb better?
Neither clearly leads. SE Ranking starts at $129/month and Sitebulb at $95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SE Ranking or Sitebulb?
SE Ranking starts at $129/month and Sitebulb at $95/month.
Does SE Ranking or Sitebulb run on more platforms?
SE Ranking runs on Web. Sitebulb runs on web, windows, mac.
What is SE Ranking best used for?
SE Ranking is most often used for tracking daily keyword positions across up to 10 client projects on the entry plan, auditing large sites, with 250,000 pages per month included on core and 2 million on growth, running seo reporting for an agency that needs more than one manager seat. Of those, tracking daily keyword positions across up to 10 client projects on the entry plan and auditing large sites, with 250,000 pages per month included on core and 2 million on growth are not what Sitebulb is typically brought in for.
What can SE Ranking do that Sitebulb cannot?
SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring. Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits.

Answered from the vendors’ own pages

SE Ranking: How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

Sitebulb: Is there a free trial?

Sitebulb offers a 14-day free trial with no credit card required and no up-front commitment.

Source
SE Ranking: How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

Sitebulb: Can I cancel anytime?

Yes, subscriptions can be cancelled anytime and users are never locked into a contract.

Source
SE Ranking: What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

Sitebulb: What does Sitebulb integrate with?

Sitebulb connects to Google Analytics, Google Search Console, Google Sheets, and Google Data Studio to pull data into audit reports.

Source
SE Ranking: Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

SE Ranking: What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

SE Ranking: Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

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