Is Loomly or Synthesio better?

Neither clearly leads. Loomly starts at $49/month and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Loomly or Synthesio?

Loomly starts at $49/month and Synthesio at On request.

Does Loomly or Synthesio run on more platforms?

Loomly runs on Web. Synthesio runs on Web, API.

What is Loomly best used for?

Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what Synthesio is typically brought in for.

What can Loomly do that Synthesio cannot?

Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Social Media · head to head

Loomly vs Synthesio

Loomly

Social Media

Brand success platform for social media collaboration

From: $49/month
Rated: -

Full review Website

Synthesio

Social Media

Enterprise social intelligence platform owned by Ipsos, with market research methodology behind it

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Loomly starter plan limited to 12 social accounts and 3 users; Synthesio there is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Loomly and Synthesio actually diverge.

Attributes where Loomly and Synthesio differ
Attribute	Loomly	Synthesio
Starting price	$49/month	On request
Pricing model	subscription	quote
Platforms	Web	Web, API

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loomly

Nothing recorded that Synthesio does not also cover.

Only in Synthesio

Global social listening
Signals
Audience analysis
Ecommerce listening
Search intelligence
Reputation and crisis monitoring
Competitive benchmarking
ML classification

What people use each for

The jobs each tool is most often brought in to do.

Loomly

Social media scheduling and managementnot Synthesio
Multi-channel social content planningnot Synthesio

Synthesio

A global consumer goods brand that wants social listening and commissioned survey research from the same supplier with aligned methodologynot Loomly
An insights team tracking product review sentiment across thousands of ecommerce listings in multiple marketsnot Loomly
A brand entering a new market that needs audience profiling of who already discusses the category therenot Loomly
A corporate communications function that needs crisis detection across languages it has no in-house analysts fornot Loomly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loomly

Starter plan limited to 12 social accounts and 3 users
Starter plan lacks custom branding and calendar 2FA enforcement
Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
No free trial or free version available

Synthesio

There is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
Cost is repeatedly cited by reviewers as high relative to peers, and because Ipsos analyst services are priced separately from the platform licence, the quoted software figure is frequently not the figure you end up spending.
The interface is dated compared with newer listening tools and the learning curve is steep, which in practice means the platform gets used by one or two trained analysts rather than adopted across a marketing team.
Some of the newer AI-driven features have been described by users as glitchy or over-promised relative to the sales demonstration, so insist on testing Signals against your own historical data during evaluation.
Historical data access is limited and governed by contract scope rather than being unlimited, so retrospective analysis across several years frequently requires a separately priced data request.

Pricing, plan by plan

Loomly

$49/month

Starter$65/month
- 12 social accounts
- 3 users
- Unlimited calendars
Beyond$332/month
- 60 social accounts
- Unlimited users
- Unlimited calendars

Synthesio

On request

Synthesio$undefined/year
- Global social listening across 181 languages
- Signals generative AI theme detection
- Audience and ecommerce analysis

Which should you pick?

Choose Loomly if

Nothing in the data separates Loomly from Synthesio on the points above - pick on price and on how each one feels to use.

Loomly review

Choose Synthesio if

You need global social listening.
You work on Web, API.
You also want signals.

Synthesio review

Questions people ask

Is Loomly or Synthesio better?: Neither clearly leads. Loomly starts at $49/month and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loomly or Synthesio?: Loomly starts at $49/month and Synthesio at On request.
Does Loomly or Synthesio run on more platforms?: Loomly runs on Web. Synthesio runs on Web, API.
What is Loomly best used for?: Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what Synthesio is typically brought in for.
What can Loomly do that Synthesio cannot?: Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Answered from the vendors’ own pages

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source

Synthesio: Who owns Synthesio?

Ipsos, the market research group, acquired it in October 2018 for a reported 50 million USD or more, and it is marketed as an Ipsos company.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source

Synthesio: Can I try it before buying?

No. There is no free trial or self-serve signup; evaluation runs through a sales-led demonstration process.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source

Synthesio: What is the practical advantage over Brandwatch?

The ability to buy platform licence and Ipsos analyst services from one supplier, with methodology consistent with survey research you may already commission from the same group.

Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source

Synthesio: How many languages does it cover?

Synthesio reports coverage across 181 languages and 25 markets, which is among the broadest in the category.

Loomly vs Synthesio

Loomly

Synthesio

The short version

Where they differ

What each one covers

Only in Loomly

Only in Synthesio

What people use each for

Loomly

Synthesio

Where each one falls short

Loomly

Synthesio

Pricing, plan by plan

Loomly

Synthesio

Which should you pick?

Choose Loomly if

Choose Synthesio if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Loomly

More on Synthesio

Keep looking

Other head to heads