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Social Media · head to head

Metricool vs Shapr

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
S

Shapr

Social Media

Networking made human

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Shapr the Internet Archive's capture of Shapr's homepage on 1 January 2021 stated 'Sign up for free' with no paid tier mentioned, describing a machine-learning matching algorithm that suggests 15 relevant people to meet each day.
  • They diverge on capability: Metricool covers Content Planner, Shapr covers Swipe-Based Matching.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Metricool and Shapr actually diverge.

Attributes where Metricool and Shapr differ
AttributeMetricoolShapr
Platformsweb, ios, android, apiIos, Android
FoundedUnknown2015

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Shapr

  • Swipe-Based Matching
  • Daily Suggestions
  • Goal-Based Networking
  • Messaging
  • LinkedIn Integration
  • Location-Based
  • LinkedIn
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Shapr
  • Tracking competitor social performancenot Shapr
  • Automating client and team reportsnot Shapr
  • Managing paid social ad campaignsnot Shapr
  • Building a link-in-bio landing pagenot Shapr

Shapr

No use cases recorded yet. See the Shapr review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Shapr

  • The Internet Archive's capture of Shapr's homepage on 1 January 2021 stated 'Sign up for free' with no paid tier mentioned, describing a machine-learning matching algorithm that suggests 15 relevant people to meet each day.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Shapr

Free
  • FreeFree
    • Daily Profiles
    • Messaging
    • Swipe Matching
  • Premium$19.99/month
    • Unlimited Swipes
    • See Who Viewed
    • Priority Profiles

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Shapr if

  • You need swipe-based matching.
  • You want to start without paying.
  • You work on Ios, Android.
  • You also want daily suggestions.
Shapr review

Questions people ask

Is Metricool or Shapr better?
Neither clearly leads. Metricool starts at Free and Shapr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Shapr?
Metricool starts at Free and Shapr at Free.
Does Metricool or Shapr run on more platforms?
Metricool runs on web, ios, android, api. Shapr runs on Ios, Android.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Shapr is typically brought in for.
What can Metricool do that Shapr cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Shapr covers Swipe-Based Matching, Daily Suggestions, Goal-Based Networking, Messaging.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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