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Social Media · head to head

Later vs Loomly

Later logo

Later

Social Media

Visual social media scheduling and analytics

From
$18.75/month
Rated
-
Full reviewWebsite
Loomly logo

Loomly

Social Media

Brand success platform for social media collaboration

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Later every published price is the yearly rate; there is no free plan, only a 14 day trial; Loomly starter plan limited to 12 social accounts and 3 users
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Later and Loomly actually diverge.

Attributes where Later and Loomly differ
AttributeLaterLoomly
Starting price$18.75/month$49/month

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Social Media).

What people use each for

The jobs each tool is most often brought in to do.

Later

  • Scheduling social posts across up to 8 profiles on the entry plannot Loomly
  • Running social for multiple brands using separate social setsnot Loomly
  • Reviewing up to two years of social analytics on the Scale plannot Loomly

Loomly

  • Social media scheduling and managementnot Later
  • Multi-channel social content planningnot Later

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Later

  • Every published price is the yearly rate; there is no free plan, only a 14 day trial
  • The Starter plan caps posting at 30 posts per profile per month, which is roughly one a day
  • Analytics history is tiered: 3 months on Starter, 1 year on Growth, 2 years on Scale
  • Extra users cost $3.75 per month each on top of the plan's included seats

Loomly

  • Starter plan limited to 12 social accounts and 3 users
  • Starter plan lacks custom branding and calendar 2FA enforcement
  • Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
  • No free trial or free version available

Pricing, plan by plan

Later

$18.75/month
  • Starter$18.75/month
    • Billed yearly
    • 1 social set of 8 profiles
    • 1 user
  • Growth$37.5/month
    • Billed yearly
    • 2 social sets of 16 profiles
    • 2 users
  • Scale$82.5/month
    • Billed yearly
    • 6 social sets of 48 profiles
    • 4 users

Loomly

$49/month
  • Starter$65/month
    • 12 social accounts
    • 3 users
    • Unlimited calendars
  • Beyond$332/month
    • 60 social accounts
    • Unlimited users
    • Unlimited calendars

Which should you pick?

Choose Later if

Nothing in the data separates Later from Loomly on the points above - pick on price and on how each one feels to use.

Later review

Choose Loomly if

Nothing in the data separates Loomly from Later on the points above - pick on price and on how each one feels to use.

Loomly review

Questions people ask

Is Later or Loomly better?
Neither clearly leads. Later starts at $18.75/month and Loomly at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Later or Loomly?
Later starts at $18.75/month and Loomly at $49/month.
Does Later or Loomly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Later best used for?
Later is most often used for scheduling social posts across up to 8 profiles on the entry plan, running social for multiple brands using separate social sets, reviewing up to two years of social analytics on the scale plan. Of those, scheduling social posts across up to 8 profiles on the entry plan and running social for multiple brands using separate social sets are not what Loomly is typically brought in for.

Answered from the vendors’ own pages

Later: How much does Later cost?

Later publishes three plans, all priced billed yearly: Starter at $18.75 per month, Growth at $37.50 and Scale at $82.50. Annual billing is advertised as 25% off, described as 3 months free.

Source
Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source
Later: Does Later have a free plan?

No. Later offers a 14 day free trial on all plans, but there is no permanently free tier. The trial is the only entry point below the $18.75 per month Starter plan.

Source
Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source
Later: How many social profiles does Later include?

Starter includes 1 social set covering 8 profiles, Growth includes 2 sets covering 16, and Scale includes 6 sets covering 48. Extra social sets are $11.25 per month each.

Source
Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source
Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source
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