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Software · head to head

Brandwatch vs Loomly

Brandwatch logo

Brandwatch

Software

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Loomly logo

Loomly

Software

Brand success platform for social media collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Loomly starter plan caps at 12 social accounts and 3 users; unlimited users require the Beyond plan at $332 per month billed monthly

Where they differ

Only the attributes on which Brandwatch and Loomly actually diverge.

Attributes where Brandwatch and Loomly differ
AttributeBrandwatchLoomly
PlatformsWeb, ApiWeb
Founded2007Unknown

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Loomly

Nothing recorded that Brandwatch does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Social listening and brand monitoring across social platformsnot Loomly
  • Analysing consumer conversation and sentiment at scalenot Loomly

Loomly

No use cases recorded yet. See the Loomly review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Loomly

  • Starter plan caps at 12 social accounts and 3 users; unlimited users require the Beyond plan at $332 per month billed monthly
  • Yearly plans are charged upfront with a 12-month commitment and no early termination option
  • Enterprise-level access above 60 social accounts is quote only
  • Downgrades only take effect at the end of the current billing cycle, so an unwanted higher tier is billed through its term

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Loomly

On request

No published plan breakdown. See the Loomly review.

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Loomly if

Nothing in the data separates Loomly from Brandwatch on the points above - pick on price and on how each one feels to use.

Loomly review

Questions people ask

Is Brandwatch or Loomly better?
Neither clearly leads. Brandwatch starts at On request and Loomly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Loomly?
Brandwatch starts at On request and Loomly at On request.
Does Brandwatch or Loomly run on more platforms?
Brandwatch runs on Web, Api. Loomly runs on Web.
What is Brandwatch best used for?
Brandwatch is most often used for social listening and brand monitoring across social platforms, analysing consumer conversation and sentiment at scale. Of those, social listening and brand monitoring across social platforms and analysing consumer conversation and sentiment at scale are not what Loomly is typically brought in for.
What can Brandwatch do that Loomly cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis.
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Related pages

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