Is Loomly or Rival IQ better?

Neither clearly leads. Loomly starts at $49/month and Rival IQ at $239/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Loomly or Rival IQ?

Loomly starts at $49/month and Rival IQ at $239/month.

Does Loomly or Rival IQ run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Loomly best used for?

Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what Rival IQ is typically brought in for.

What can Loomly do that Rival IQ cannot?

Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches.

Social Media · head to head

Loomly vs Rival IQ

Loomly

Social Media

Brand success platform for social media collaboration

From: $49/month
Rated: -

Full review Website

Rival IQ

Social Media

Competitive social media analytics and benchmarking with published, self-service pricing

From: $239/month
Rated: -

Full review Website

The short version

Each has a real cost: Loomly starter plan limited to 12 social accounts and 3 users; Rival IQ data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Loomly and Rival IQ actually diverge.

Attributes where Loomly and Rival IQ differ
Attribute	Loomly	Rival IQ
Starting price	$49/month	$239/month
Pricing model	subscription	Per month by tracked company count

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loomly

Nothing recorded that Rival IQ does not also cover.

Only in Rival IQ

Competitive landscapes
Engagement rate benchmarking
Private channel analytics
Social listening searches
Facebook and Instagram ads reporting
Head-to-head reports
Scheduled exports and alerts
Looker Studio connector

What people use each for

The jobs each tool is most often brought in to do.

Loomly

Social media scheduling and managementnot Rival IQ
Multi-channel social content planningnot Rival IQ

Rival IQ

An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform ratesnot Loomly
A social media manager needing a defensible engagement rate benchmark against named competitors for a board decknot Loomly
A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own historynot Loomly
A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cyclenot Loomly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loomly

Starter plan limited to 12 social accounts and 3 users
Starter plan lacks custom branding and calendar 2FA enforcement
Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
No free trial or free version available

Rival IQ

Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Pricing, plan by plan

Loomly

$49/month

Starter$65/month
- 12 social accounts
- 3 users
- Unlimited calendars
Beyond$332/month
- 60 social accounts
- Unlimited users
- Unlimited calendars

Rival IQ

$239/month

Drive$239/month
- 10 tracked companies
- 6 months of data history
- 1 user seat
Engage$349/month
- 20 tracked companies
- 12 months of data history
- 2 user seats
Engage Pro$559/month
- 40 tracked companies
- 24 months of data history
- 5 user seats

Which should you pick?

Choose Loomly if

Nothing in the data separates Loomly from Rival IQ on the points above - pick on price and on how each one feels to use.

Loomly review

Choose Rival IQ if

You need competitive landscapes.
You also want engagement rate benchmarking.

Rival IQ review

Questions people ask

Is Loomly or Rival IQ better?: Neither clearly leads. Loomly starts at $49/month and Rival IQ at $239/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loomly or Rival IQ?: Loomly starts at $49/month and Rival IQ at $239/month.
Does Loomly or Rival IQ run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Loomly best used for?: Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what Rival IQ is typically brought in for.
What can Loomly do that Rival IQ cannot?: Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches.

Answered from the vendors’ own pages

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source

Rival IQ: Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source

Rival IQ: Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source

Rival IQ: Is there a free trial?

Yes, 14 days with no card required.

Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source

Rival IQ: How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

Loomly vs Rival IQ

Loomly

Rival IQ

The short version

Where they differ

What each one covers

Only in Loomly

Only in Rival IQ

What people use each for

Loomly

Rival IQ

Where each one falls short

Loomly

Rival IQ

Pricing, plan by plan

Loomly

Rival IQ

Which should you pick?

Choose Loomly if

Choose Rival IQ if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Loomly

More on Rival IQ

Keep looking

Other head to heads