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Social Media · head to head

Loomly vs YouScan

Loomly logo

Loomly

Social Media

Brand success platform for social media collaboration

From
$49/month
Rated
-
Full reviewWebsite
YouScan logo

YouScan

Social Media

Social listening with image recognition, priced from $499 a month with a hard limit on search topics

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loomly starter plan limited to 12 social accounts and 3 users; YouScan the binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Loomly and YouScan actually diverge.

Attributes where Loomly and YouScan differ
AttributeLoomlyYouScan
Starting price$49/month$499/month
Pricing modelsubscriptionPer month by mention volume and search topics

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loomly

Nothing recorded that YouScan does not also cover.

Only in YouScan

  • Visual Insights
  • Insights Copilot
  • Audience Insights
  • Auto-Categories
  • Sentiment analysis
  • Audio and video monitoring
  • Smart alerts and automation
  • Social Intelligence API

What people use each for

The jobs each tool is most often brought in to do.

Loomly

  • Social media scheduling and managementnot YouScan
  • Multi-channel social content planningnot YouScan

YouScan

  • A drinks or snack brand that needs to find product placement in user photos where nobody typed the brand name.not Loomly
  • A consumer marketing team wanting demographic profiles of who is discussing a campaign, not just how many mentions it generated.not Loomly
  • A support operation routing complaints found on social straight into Zendesk or Freshdesk as tickets.not Loomly
  • A brand tracking sentiment across several languages in Central and Eastern Europe where larger vendors have thinner source coverage.not Loomly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loomly

  • Starter plan limited to 12 social accounts and 3 users
  • Starter plan lacks custom branding and calendar 2FA enforcement
  • Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
  • No free trial or free version available

YouScan

  • The binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • Unlimited means sampled, not complete: high-volume topics collect every nth mention and analytics are extrapolated, so the top tier structurally cannot deliver exhaustive capture for legal or crisis forensic use.
  • Sampling frequency is fixed at topic creation and cannot be changed, so a wrong initial choice means building a new topic and losing historical continuity in the data you have already paid to collect.
  • Instagram coverage is structurally partial because it depends on hashtags being present, and channel-based Instagram history is capped at twelve months back, so caption-free visual mentions are undercounted.
  • Visual Insights and Audience Insights, the two capabilities that most differentiate the product, are only included on the quote-only Unlimited tier, so the published $499 price does not buy the reason you came.
  • Billing is annual only at the published tier with no monthly-rolling option and no published overage schedule, so the cost of a volume spike is unknown until you negotiate it.
  • X coverage now depends on constrained paid API access, which combined with sampling makes historic post depth the weakest part of the archive relative to Brandwatch or Talkwalker.

Pricing, plan by plan

Loomly

$49/month
  • Starter$65/month
    • 12 social accounts
    • 3 users
    • Unlimited calendars
  • Beyond$332/month
    • 60 social accounts
    • Unlimited users
    • Unlimited calendars

YouScan

$499/month
  • Starter 3$499/month
    • Billed annually
    • Up to 15,000 mentions per month
    • 3 text search topics
  • Unlimited$undefined/month
    • Unlimited sampled mentions
    • Unlimited search topics, users and alert rules
    • Visual Insights included

Which should you pick?

Choose Loomly if

Nothing in the data separates Loomly from YouScan on the points above - pick on price and on how each one feels to use.

Loomly review

Choose YouScan if

  • You need visual insights.
  • You also want insights copilot.
YouScan review

Questions people ask

Is Loomly or YouScan better?
Neither clearly leads. Loomly starts at $49/month and YouScan at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loomly or YouScan?
Loomly starts at $49/month and YouScan at $499/month.
Does Loomly or YouScan run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Loomly best used for?
Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what YouScan is typically brought in for.
What can Loomly do that YouScan cannot?
YouScan covers Visual Insights, Insights Copilot, Audience Insights, Auto-Categories.

Answered from the vendors’ own pages

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source
YouScan: Does the Unlimited plan really collect every mention?

No. It collects a sample of high-volume topics and extrapolates the analytics. Ask for the sampling ratio in writing if completeness matters.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source
YouScan: Is Visual Insights on the $499 plan?

No. Visual Insights and Audience Insights are included on the Unlimited tier only, which is quoted rather than published.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source
YouScan: Was YouScan affected by the war in Ukraine?

It was founded in Kyiv but contracts through a Cyprus entity and moved infrastructure to Azure West Europe. It exited the Russian market entirely, liquidating both Russian entities by mid-2024, and now contractually bars customers with Russian Federation connections.

Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source
YouScan: Can I pay monthly?

Not at the published tier. Starter 3 is $499 a month billed annually.

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