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Software · head to head

Metricool vs Snapchat

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Snapchat logo

Snapchat

Software

The fastest way to share moments

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Snapchat screenshots and screen recordings can be captured by third-party apps despite notifications to the sender
  • They diverge on capability: Metricool covers Content Planner, Snapchat covers Disappearing messages.

Where they differ

Only the attributes on which Metricool and Snapchat actually diverge.

Attributes where Metricool and Snapchat differ
AttributeMetricoolSnapchat
Pricing modelfreemiumUnknown
Platformsweb, ios, android, apiiOS, Android, Web
FoundedUnknown2011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Snapchat

  • Disappearing messages
  • Photo and video sharing
  • Stories
  • Snap Map
  • AR lenses
  • Filters
  • Chat
  • Memories

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Snapchat
  • Tracking competitor social performancenot Snapchat
  • Automating client and team reportsnot Snapchat
  • Managing paid social ad campaignsnot Snapchat
  • Building a link-in-bio landing pagenot Snapchat

Snapchat

  • Social messagingnot Metricool
  • Photo sharingnot Metricool
  • AR experiencesnot Metricool
  • Social entertainmentnot Metricool
  • Brand marketingnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Snapchat

  • Screenshots and screen recordings can be captured by third-party apps despite notifications to the sender
  • Limited appeal to users over 35 reduces effectiveness for broader marketing demographics
  • No native API for organic content publishing, requiring workarounds for automation
  • Disappearing messages create poor archival for business communications

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Snapchat

Free
  • Snapchat Plus$3.99/month
    • 40+ exclusive features
    • Story rewatch counts
    • Custom app icons
  • Snapchat Plus Platinum$14.99/month
    • All Plus features
    • Ad-free Stories
    • Expanded storage

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Snapchat if

  • You need disappearing messages.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want photo and video sharing.
Snapchat review

Questions people ask

Is Metricool or Snapchat better?
Neither clearly leads. Metricool starts at Free and Snapchat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Snapchat?
Metricool starts at Free and Snapchat at Free.
Does Metricool or Snapchat run on more platforms?
Metricool runs on web, ios, android, api. Snapchat runs on iOS, Android, Web.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Snapchat is typically brought in for.
What can Metricool do that Snapchat cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Snapchat covers Disappearing messages, Photo and video sharing, Stories, Snap Map.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Snapchat: Does Snapchat work offline?

No. Snapchat requires an internet connection to send and receive messages. Snaps will not deliver without internet connectivity.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Snapchat: Is Snapchat free to use?

Yes, Snapchat is free to download and use with all core features at no cost. A premium subscription, Snapchat Plus, costs $3.99/month and adds features like story rewatch counts and custom app icons.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Snapchat: Can I export my data from Snapchat?

Snapchat provides data download through Memories, but snaps disappear after viewing unless saved to Memories. The app provides limited export functionality for archived content.

Source
Snapchat: Does Snapchat have a read-only API for organic posting?

No. Snapchat has no documented public API for posting Snaps, Stories, or Spotlight content programmatically. Only the Marketing API (ads) and Lens Studio API are available for developers.

Source
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