Is Loomly or X better?

Neither clearly leads. Loomly starts at $49/month and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Loomly or X?

X has a free tier; the other does not. Paid plans start at $49/month for Loomly and Free for X.

Does Loomly or X run on more platforms?

Loomly runs on Web. X runs on iOS, Android, Web.

Can I use X for free?

Yes. X has a free tier, so you can try it without paying. Loomly starts at $49/month.

What is Loomly best used for?

Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what X is typically brought in for.

What can Loomly do that X cannot?

X covers Posts and reposts, X Premium, Grok integration, Spaces.

Social Media · head to head

Loomly vs X

Loomly

Social Media

Brand success platform for social media collaboration

From: $49/month
Rated: -

Full review Website

X

Social Media

The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access

From: Free
Rated: -

Full review Website

The short version

Only X has a free tier, so it costs nothing to try first.
Each has a real cost: Loomly starter plan limited to 12 social accounts and 3 users; X verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Loomly and X actually diverge.

Attributes where Loomly and X differ
Attribute	Loomly	X
Starting price	$49/month	Free
Pricing model	subscription	Free to use, paid X Premium tiers and metered developer API
Free tier	No	Yes
Platforms	Web	iOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loomly

Nothing recorded that X does not also cover.

Only in X

Posts and reposts
X Premium
Grok integration
Spaces
Direct messages
Creator monetisation

What people use each for

The jobs each tool is most often brought in to do.

Loomly

Social media scheduling and managementnot X
Multi-channel social content planningnot X

X

A brand or public figure needing verified status and reduced ads, now purchased rather than earned editoriallynot Loomly
A developer building a bot or analytics tool who needs to budget for paid API tiers rather than assume free accessnot Loomly
A researcher who previously used the free academic API and now needs to evaluate whether the paid tier is affordablenot Loomly
An advertiser assessing brand safety given content moderation changes since the 2022 acquisitionnot Loomly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loomly

Starter plan limited to 12 social accounts and 3 users
Starter plan lacks custom branding and calendar 2FA enforcement
Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
No free trial or free version available

X

Verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
API access for developers moved from largely free to a paid tier structure, and the free tier is restrictive enough that most third-party apps and bots have shut down or moved elsewhere.
Advertiser spend has been volatile since the ownership change, with several major advertisers pausing campaigns over content moderation concerns, which affects the reliability of ad-supported reach.
The 2025 merger into xAI folds the platforms user data and infrastructure into an AI company, which is a materially different data relationship than existed under the previous corporate structure.
Content moderation policy has shifted significantly since 2022, and organisations with brand safety requirements need to reassess the platform rather than assume Twitter-era policies still apply.

Pricing, plan by plan

Loomly

$49/month

Starter$65/month
- 12 social accounts
- 3 users
- Unlimited calendars
Beyond$332/month
- 60 social accounts
- Unlimited users
- Unlimited calendars

X

Free

BasicFree
- Ad-supported feed, posting, following, direct messages
Premium$8/month
- Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility
Premium+$40/month
- Largest reply prioritisation, ad-free timeline, higher usage limits

Which should you pick?

Choose Loomly if

Nothing in the data separates Loomly from X on the points above - pick on price and on how each one feels to use.

Loomly review

Choose X if

You need posts and reposts.
You want to start without paying.
You work on iOS, Android, Web.
You also want x premium.

X review

Questions people ask

Is Loomly or X better?: Neither clearly leads. Loomly starts at $49/month and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loomly or X?: X has a free tier; the other does not. Paid plans start at $49/month for Loomly and Free for X.
Does Loomly or X run on more platforms?: Loomly runs on Web. X runs on iOS, Android, Web.
Can I use X for free?: Yes. X has a free tier, so you can try it without paying. Loomly starts at $49/month.
What is Loomly best used for?: Loomly is most often used for social media scheduling and management, multi-channel social content planning. Of those, social media scheduling and management and multi-channel social content planning are not what X is typically brought in for.
What can Loomly do that X cannot?: X covers Posts and reposts, X Premium, Grok integration, Spaces.

Answered from the vendors’ own pages

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source

X: Is X the same company as Twitter?

It is the renamed and restructured successor. Twitter Inc became X Corp after Musks 2022 acquisition, and X Corp itself was merged into xAI in March 2025.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source

X: Is verification still free?

No. Verification is now part of the paid X Premium subscription, not a free editorial mark of notability.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source

X: Can I still use the API for free?

A limited free tier exists but is restrictive; meaningful volume access requires a paid tier, priced well above the old free and standard API access.

Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source

Loomly vs X

Loomly

X

The short version

Where they differ

What each one covers

Only in Loomly

Only in X

What people use each for

Loomly

X

Where each one falls short

Loomly

X

Pricing, plan by plan

Loomly

X

Which should you pick?

Choose Loomly if

Choose X if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Loomly

More on X

Keep looking

Other head to heads