CRM · head to head
Bigin vs lemlist
Bigin
CRM
Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself
- From
- Free
- Rated
- -
lemlist
CRM
Multichannel cold outreach platform for email, LinkedIn, SMS and calling
- From
- $55/month
- Rated
- -
The short version
- Only Bigin has a free tier, so it costs nothing to try first.
- Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
- They diverge on capability: Bigin covers Multiple pipelines, lemlist covers Multichannel sequences.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Bigin and lemlist actually diverge.
Identical on both: user rating (Not yet rated), category (CRM).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bigin
- Multiple pipelines
- Teampipes
- Built-in telephony
- Email integration
- Workflow automation
- Mobile apps
- Zoho ecosystem
- Free onboarding
Only in lemlist
- Multichannel sequences
- Lead database
- Deliverability hub
- AI agents
- CRM integrations
- API, CLI and MCP access
What people use each for
The jobs each tool is most often brought in to do.
Bigin
- A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not lemlist
- A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not lemlist
- A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not lemlist
- A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not lemlist
lemlist
- Running multichannel outbound campaigns across email and LinkedInnot Bigin
- Finding verified emails and phone numbers for prospectsnot Bigin
- Protecting sender reputation with automated inbox warm-upnot Bigin
- Combining calling and messaging into a single outreach sequencenot Bigin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bigin
- The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
- Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
- The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
- Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
- Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.
lemlist
- No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
- Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
- Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
- Advanced AI agent capabilities are newer and less proven than long-established outreach features.
Pricing, plan by plan
Bigin
Free- FreeFree
- One user only
- 500 records
- One pipeline
- Express$7/month
- Three pipelines
- 50,000 records
- 30 workflow automations
- Premier$12/month
- Five pipelines
- 100,000 records
- 50 workflow automations
- Bigin 360$18/month
- Fifteen pipelines
- One million records
- 100 workflow automations
lemlist
$55/month- Email$55/month
- 50,000 emails/month
- Unlimited users
- Email and phone finder
- Multichannel$87/month
- Unlimited emails and messages
- 5 senders per user
- LinkedIn, SMS and WhatsApp automation
- Enterprise$undefined/mo
- 5+ users minimum
- Dedicated account manager
- SSO/SAML security
Which should you pick?
Choose Bigin if
- You need multiple pipelines.
- You want to start without paying.
- You work on Web, iOS, Android, macOS, watchOS.
- You also want teampipes.
Choose lemlist if
- You need multichannel sequences.
- You work on web, api.
- You also want lead database.
Questions people ask
- Is Bigin or lemlist better?
- Neither clearly leads. Bigin starts at Free and lemlist at $55/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bigin or lemlist?
- Bigin has a free tier; the other does not. Paid plans start at Free for Bigin and $55/month for lemlist.
- Does Bigin or lemlist run on more platforms?
- Bigin runs on Web, iOS, Android, macOS, watchOS. lemlist runs on web, api.
- Can I use Bigin for free?
- Yes. Bigin has a free tier, so you can try it without paying. lemlist starts at $55/month.
- What is Bigin best used for?
- Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what lemlist is typically brought in for.
- What can Bigin do that lemlist cannot?
- Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration. lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents.
Answered from the vendors’ own pages
Bigin: Is Bigin the same as Zoho CRM?
No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.
lemlist: What does lemlist cost?
lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.
SourceBigin: How much cheaper is it?
Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.
lemlist: Is there a free plan, and what are its limits?
lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.
SourceBigin: What happens when I outgrow the pipeline limits?
You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.
lemlist: What does lemlist integrate with?
lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.
SourceBigin: Is the free plan usable?
Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.
Related pages
Other head to heads
- Bigin vs Pipedrive
- Bigin vs Freshsales
- Bigin vs OnePageCRM
- Bigin vs Solid Performers
- Bigin vs Less Annoying CRM
- Bigin vs Really Simple Systems
- Bigin vs HubSpot
- Bigin vs Salesforce
- Bigin vs Clay
- Bigin vs Apptivo
- Bigin vs Daylite
- Bigin vs Folk
- Bigin vs Salesflare
- Bigin vs Scratchpad
- Bigin vs Seamless.AI
- Bigin vs SharpSpring
- Bigin vs SuiteCRM
- Bigin vs Reply.io
- Bigin vs Snov.io
- Bigin vs Woodpecker
- Bigin vs Hunter
- Bigin vs Outreach
- Bigin vs UpLead
- Bigin vs Apollo.io
- Bigin vs Mixmax
- Bigin vs LeadSquared
- Bigin vs Gong
- Bigin vs Cloze
- Bigin vs Corefactors AI CRM
- Bigin vs EspoCRM
- lemlist vs Pipedrive
- lemlist vs Freshsales
- lemlist vs OnePageCRM
- lemlist vs Solid Performers
- lemlist vs Less Annoying CRM
- lemlist vs Really Simple Systems
- lemlist vs HubSpot
- lemlist vs Salesforce
- lemlist vs Clay
- lemlist vs Apptivo
- lemlist vs Daylite
- lemlist vs Folk
- lemlist vs Salesflare
- lemlist vs Scratchpad
- lemlist vs Seamless.AI
- lemlist vs SharpSpring
- lemlist vs SuiteCRM
- lemlist vs Reply.io
- lemlist vs Snov.io
- lemlist vs Woodpecker
- lemlist vs Hunter
- lemlist vs Outreach
- lemlist vs UpLead
- lemlist vs Apollo.io
- lemlist vs Mixmax
- lemlist vs LeadSquared
- lemlist vs Gong
- lemlist vs Cloze
- lemlist vs Corefactors AI CRM
- lemlist vs EspoCRM