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Influencer Marketing · head to head

The Influencer Marketing Factory vs Obviously

The Influencer Marketing Factory logo

The Influencer Marketing Factory

Influencer Marketing

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which The Influencer Marketing Factory and Obviously actually diverge.

Attributes where The Influencer Marketing Factory and Obviously differ
AttributeThe Influencer Marketing FactoryObviously
Starting price$5000/projectFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, In-personWeb
Founded20142020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Agency support
  • Full-service execution
  • Facebook
  • On-premise deployment

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • Pinterest

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

The Influencer Marketing Factory

  • Full-service campaignsnot Obviously
  • Content productionnot Obviously
  • Strategy consultingnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot The Influencer Marketing Factory
  • Building a dedicated creator network for a single brandnot The Influencer Marketing Factory
  • Commissioning creator-produced content for brand channelsnot The Influencer Marketing Factory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is The Influencer Marketing Factory or Obviously better?
Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, The Influencer Marketing Factory or Obviously?
Obviously has a free tier; the other does not. Paid plans start at $5000/project for The Influencer Marketing Factory and Free for Obviously.
Does The Influencer Marketing Factory or Obviously run on more platforms?
The Influencer Marketing Factory runs on Web, In-person. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. The Influencer Marketing Factory starts at $5000/project.
What is The Influencer Marketing Factory best used for?
The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Obviously is typically brought in for.
What can The Influencer Marketing Factory do that Obviously cannot?
The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Performance analytics, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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