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Influencer Marketing · head to head

Julius vs Obviously

Julius logo

Julius

Influencer Marketing

AI-powered influencer marketing analytics

From
On request
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Julius julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Julius covers AI-powered analytics, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Julius and Obviously actually diverge.

Attributes where Julius and Obviously differ
AttributeJuliusObviously
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20172020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Julius

  • AI-powered analytics
  • Creator recommendations
  • Audience insights
  • Campaign analysis
  • Performance tracking
  • Competitive benchmarking
  • Report generation
  • Predictive analytics

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Pinterest

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Julius

  • Searching influencer profiles across eight social networksnot Obviously
  • Managing influencer campaigns for brands and agencies in one placenot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Julius
  • Building a dedicated creator network for a single brandnot Julius
  • Commissioning creator-produced content for brand channelsnot Julius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Julius

  • Julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • Pricing is by quote only, with no rate, tier or minimum published; the site offers only a demo request or sign in

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Julius

On request
  • Professional$undefined/month
    • AI analytics
    • Creator recommendations
    • Campaign insights

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Julius if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want creator recommendations.
Julius review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Julius or Obviously better?
Neither clearly leads. Julius starts at On request and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Julius or Obviously?
Obviously has a free tier; the other does not. Paid plans start at On request for Julius and Free for Obviously.
Does Julius or Obviously run on more platforms?
Julius runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Julius starts at On request.
What is Julius best used for?
Julius is most often used for searching influencer profiles across eight social networks, managing influencer campaigns for brands and agencies in one place. Of those, searching influencer profiles across eight social networks and managing influencer campaigns for brands and agencies in one place are not what Obviously is typically brought in for.
What can Julius do that Obviously cannot?
Julius covers AI-powered analytics, Creator recommendations, Audience insights, Campaign analysis. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Instagram, TikTok, YouTube, Twitter.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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