Softwr

Influencer Marketing · head to head

Obviously vs Takumi

Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite
Takumi logo

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required; Takumi no pricing published on website; contact sales required for quotes
  • They diverge on capability: Obviously covers AI influencer discovery, Takumi covers Creator matching.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Obviously and Takumi actually diverge.

Attributes where Obviously and Takumi differ
AttributeObviouslyTakumi
Starting priceFree$599/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api
Founded20202016

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Authenticity scoring
  • Twitter
  • Pinterest

Only in Takumi

  • Creator matching
  • ROI optimization
  • Content creation
  • Payment processing
  • Real-time reporting
  • Shopify
  • Google Analytics
  • SOC2

Both cover

  • Campaign automation
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Takumi
  • Building a dedicated creator network for a single brandnot Takumi
  • Commissioning creator-produced content for brand channelsnot Takumi

Takumi

  • Performance campaignsnot Obviously
  • ROI optimizationnot Obviously
  • Campaign automationnot Obviously

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Takumi

  • No pricing published on website; contact sales required for quotes

Pricing, plan by plan

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Takumi

$599/month
  • Growth$599/month
    • Creator matching
    • Campaign management
    • Performance tracking
  • Scale$1299/month
    • Advanced matching
    • Campaign automation
    • ROI optimization

Which should you pick?

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Choose Takumi if

  • You need creator matching.
  • You work on Web, Api.
  • You also want roi optimization.
Takumi review

Questions people ask

Is Obviously or Takumi better?
Neither clearly leads. Obviously starts at Free and Takumi at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Obviously or Takumi?
Obviously has a free tier; the other does not. Paid plans start at Free for Obviously and $599/month for Takumi.
Does Obviously or Takumi run on more platforms?
Obviously runs on Web. Takumi runs on Web, Api.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Takumi starts at $599/month.
What is Obviously best used for?
Obviously is most often used for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. Of those, outsourcing end-to-end influencer campaign management to an agency and building a dedicated creator network for a single brand are not what Takumi is typically brought in for.
What can Obviously do that Takumi cannot?
Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Takumi covers Creator matching, ROI optimization, Content creation, Payment processing. Both handle Campaign automation, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Takumi: How much does Takumi cost?

Takumi does not publish pricing on its website. The platform describes itself as fully managed and directs interested parties to submit brand inquiries or book a demo to discuss pricing.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Takumi: Does Takumi charge creators or brands?

Takumi emphasizes guaranteed payment and no fees taken from creator rewards, but full pricing model details require contacting the company directly.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
Share

Related pages

More on Obviously

More on Takumi

Keep looking

Other head to heads