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Influencer Marketing · head to head

The Influencer Marketing Factory vs Refersion

The Influencer Marketing Factory logo

The Influencer Marketing Factory

Influencer Marketing

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite
R

Refersion

Influencer Marketing

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Refersion covers Affiliate recruitment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which The Influencer Marketing Factory and Refersion actually diverge.

Attributes where The Influencer Marketing Factory and Refersion differ
AttributeThe Influencer Marketing FactoryRefersion
Starting price$5000/project$99/month
Pricing modelquotesubscription
PlatformsWeb, In-personWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Agency support
  • Full-service execution
  • Instagram
  • TikTok

Only in Refersion

  • Affiliate recruitment
  • Coupon tracking
  • Commission automation
  • Influencer management
  • Shopify
  • BigCommerce
  • WooCommerce
  • Magento

Both cover

  • Performance analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

The Influencer Marketing Factory

  • Full-service campaignsnot Refersion
  • Content productionnot Refersion
  • Strategy consultingnot Refersion

Refersion

  • affiliate marketing managementnot The Influencer Marketing Factory
  • Workflow automationnot The Influencer Marketing Factory
  • Reportingnot The Influencer Marketing Factory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Pricing, plan by plan

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Which should you pick?

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Choose Refersion if

  • You need affiliate recruitment.
  • You also want coupon tracking.
Refersion review

Questions people ask

Is The Influencer Marketing Factory or Refersion better?
Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, The Influencer Marketing Factory or Refersion?
The Influencer Marketing Factory starts at $5000/project and Refersion at $99/month.
Does The Influencer Marketing Factory or Refersion run on more platforms?
The Influencer Marketing Factory runs on Web, In-person. Refersion runs on Web.
What is The Influencer Marketing Factory best used for?
The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Refersion is typically brought in for.
What can The Influencer Marketing Factory do that Refersion cannot?
The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Both handle Performance analytics, Web support.

Answered from the vendors’ own pages

Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source
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