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Influencer Marketing · head to head

Insense vs Obviously

Insense logo

Insense

Influencer Marketing

Get UGC and influencer content that converts

From
$500/month
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Insense covers UGC creation, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Insense and Obviously actually diverge.

Attributes where Insense and Obviously differ
AttributeInsenseObviously
Starting price$500/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20162020

Identical on both: platforms (Web), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • YouTube
  • Twitter

Both cover

  • Performance analytics
  • TikTok
  • Instagram
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Insense

  • Sourcing UGC video creators for paid social adsnot Obviously
  • Running Meta Partnership Ads with creator handlesnot Obviously
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Insense
  • Building a dedicated creator network for a single brandnot Insense
  • Commissioning creator-produced content for brand channelsnot Insense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Insense

$500/month
  • Trial$650/month
    • up to 10 creators
    • 1 user seat
    • 1 brand
  • Brand$500/month
    • unlimited creators
    • 2 user seats
    • 1 brand
  • Agency$800/month
    • unlimited creators
    • 4 user seats
    • 5 brands

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Insense or Obviously better?
Neither clearly leads. Insense starts at $500/month and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insense or Obviously?
Obviously has a free tier; the other does not. Paid plans start at $500/month for Insense and Free for Obviously.
Does Insense or Obviously run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Insense starts at $500/month.
What is Insense best used for?
Insense is most often used for sourcing ugc video creators for paid social ads, running meta partnership ads with creator handles, managing creator briefs, contracts and payments for ecommerce brands. Of those, sourcing ugc video creators for paid social ads and running meta partnership ads with creator handles are not what Obviously is typically brought in for.
What can Insense do that Obviously cannot?
Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Performance analytics, TikTok, Instagram, GDPR.

Answered from the vendors’ own pages

Insense: How much does Insense cost?

Insense offers three self-service plans: Trial at $650/month with 10 creators, Brand at $500/month with unlimited creators (or $400/month billed annually), and Agency at $800/month with 5 brands (or $640/month billed annually). Additional user seats cost $30 each for Brand plans.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Insense: What marketplace fees does Insense charge?

Insense charges marketplace transaction fees of 20% on the Trial plan, 10% on the Brand plan, and 7% on the Agency plan. These fees cover operational costs for secure payment transactions between brands and creators.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Insense: Are there additional costs beyond Insense subscription?

Yes, creator compensation costs are separate from subscription fees. UGC videos start at $100 per video and influencer posts begin at $125 for nano-influencers, with pricing varying based on influencer following and placement type.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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