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Influencer Marketing · head to head

Impact.com vs The Influencer Marketing Factory

Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
On request
Rated
-
Full reviewWebsite
T

The Influencer Marketing Factory

Influencer Marketing

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Impact.com covers Partner discovery, The Influencer Marketing Factory covers Strategy consulting.

Where they differ

Only the attributes on which Impact.com and The Influencer Marketing Factory actually diverge.

Attributes where Impact.com and The Influencer Marketing Factory differ
AttributeImpact.comThe Influencer Marketing Factory
Starting priceOn request$5000/project
Pricing modelsubscriptionquote
PlatformsWeb, ApiWeb, In-person
Founded20082014

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Performance analytics
  • Agency support
  • Full-service execution
  • Instagram

Both cover

  • Facebook
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Impact.com

  • Managing affiliate and partnership programmes at scalenot The Influencer Marketing Factory
  • Tracking partner referrals and paying commissionsnot The Influencer Marketing Factory

The Influencer Marketing Factory

  • Full-service campaignsnot Impact.com
  • Content productionnot Impact.com
  • Strategy consultingnot Impact.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Impact.com

  • No pricing is published anywhere, and no cost driver or minimum is stated
  • Brands and agencies must request a demo to reach any figure
  • The plans page carries no rates

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Pricing, plan by plan

Impact.com

On request
  • Starter$undefined/month
    • Partner discovery
    • Basic tracking
    • Standard reporting
  • Professional$undefined/month
    • Advanced tracking
    • Contract management
    • Performance optimization
  • Enterprise$undefined/month
    • Multi-program management
    • Fraud protection
    • Custom integrations

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Which should you pick?

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Questions people ask

Is Impact.com or The Influencer Marketing Factory better?
Neither clearly leads. Impact.com starts at On request and The Influencer Marketing Factory at $5000/project, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Impact.com or The Influencer Marketing Factory?
Impact.com starts at On request and The Influencer Marketing Factory at $5000/project.
Does Impact.com or The Influencer Marketing Factory run on more platforms?
Impact.com runs on Web, Api. The Influencer Marketing Factory runs on Web, In-person.
What is Impact.com best used for?
Impact.com is most often used for managing affiliate and partnership programmes at scale, tracking partner referrals and paying commissions. Of those, managing affiliate and partnership programmes at scale and tracking partner referrals and paying commissions are not what The Influencer Marketing Factory is typically brought in for.
What can Impact.com do that The Influencer Marketing Factory cannot?
Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Both handle Facebook, GDPR, Cloud deployment.
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Related pages

More on Impact.com

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