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Audiense vs The Influencer Marketing Factory

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
T

The Influencer Marketing Factory

Software

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Audiense covers Audience segmentation, The Influencer Marketing Factory covers Strategy consulting.

Where they differ

Only the attributes on which Audiense and The Influencer Marketing Factory actually diverge.

Attributes where Audiense and The Influencer Marketing Factory differ
AttributeAudienseThe Influencer Marketing Factory
Starting price$948/year$5000/project
Pricing modelUnknownquote
PlatformsWebWeb, In-person
Founded20112014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Performance analytics
  • Agency support
  • Full-service execution
  • TikTok

Both cover

  • Facebook
  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot The Influencer Marketing Factory
  • Influencer discoverynot The Influencer Marketing Factory
  • Campaign planningnot The Influencer Marketing Factory
  • Segmentationnot The Influencer Marketing Factory

The Influencer Marketing Factory

  • Full-service campaignsnot Audiense
  • Content productionnot Audiense
  • Strategy consultingnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Questions people ask

Is Audiense or The Influencer Marketing Factory better?
Neither clearly leads. Audiense starts at $948/year and The Influencer Marketing Factory at $5000/project, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or The Influencer Marketing Factory?
Audiense starts at $948/year and The Influencer Marketing Factory at $5000/project.
Does Audiense or The Influencer Marketing Factory run on more platforms?
Audiense runs on Web. The Influencer Marketing Factory runs on Web, In-person.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what The Influencer Marketing Factory is typically brought in for.
What can Audiense do that The Influencer Marketing Factory cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Both handle Facebook, Instagram, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

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