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Software · head to head

The Influencer Marketing Factory vs Influencity

T

The Influencer Marketing Factory

Software

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Influencity logo

Influencity

Software

Complete influencer marketing management

From
Free
Rated
-

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Influencity covers AI-powered discovery.

Where they differ

Only the attributes on which The Influencer Marketing Factory and Influencity actually diverge.

Attributes where The Influencer Marketing Factory and Influencity differ
AttributeThe Influencer Marketing FactoryInfluencity
Starting price$5000/projectFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, In-personWeb, Api

Identical on both: user rating (Not yet rated), category (Unknown), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Content production
  • Agency support
  • Full-service execution
  • Facebook
  • On-premise deployment
  • In-person support

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration
  • Twitch
  • Shopify

Both cover

  • Campaign management
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

The Influencer Marketing Factory

  • Full-service campaignsnot Influencity
  • Content productionnot Influencity
  • Strategy consultingnot Influencity

Influencity

  • Influencer discoverynot The Influencer Marketing Factory
  • Campaign managementnot The Influencer Marketing Factory
  • Audience analysisnot The Influencer Marketing Factory
  • Competitor researchnot The Influencer Marketing Factory
  • ROI measurementnot The Influencer Marketing Factory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Influencity

  • Influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart

Pricing, plan by plan

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Which should you pick?

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.

Questions people ask

Is The Influencer Marketing Factory or Influencity better?
Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Influencity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, The Influencer Marketing Factory or Influencity?
Influencity has a free tier; the other does not. Paid plans start at $5000/project for The Influencer Marketing Factory and Free for Influencity.
Does The Influencer Marketing Factory or Influencity run on more platforms?
The Influencer Marketing Factory runs on Web, In-person. Influencity runs on Web, Api.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. The Influencer Marketing Factory starts at $5000/project.
What is The Influencer Marketing Factory best used for?
The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Influencity is typically brought in for.
What can The Influencer Marketing Factory do that Influencity cannot?
The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Content production, Agency support. Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Competitor benchmarking. Both handle Campaign management, Performance analytics, Instagram, TikTok.

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