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Influencer Marketing · head to head

NeoReach vs Obviously

NeoReach logo

NeoReach

Influencer Marketing

Data-driven influencer marketing for enterprises

From
On request
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: NeoReach pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: NeoReach covers Influencer database, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which NeoReach and Obviously actually diverge.

Attributes where NeoReach and Obviously differ
AttributeNeoReachObviously
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20132020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NeoReach

  • Influencer database
  • Audience demographics
  • Campaign management
  • Fraud detection
  • ROI tracking
  • Social listening
  • Competitive analysis
  • API access

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Instagram

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

NeoReach

  • Outsourcing influencer campaign strategy and execution to a managed teamnot Obviously
  • Searching an index of creators for campaign castingnot Obviously
  • Reporting on influencer spend and performance for large brand programsnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot NeoReach
  • Building a dedicated creator network for a single brandnot NeoReach
  • Commissioning creator-produced content for brand channelsnot NeoReach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NeoReach

  • Pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • NeoReach is delivered as a managed service with capabilities sold a la carte rather than as a self-serve subscription

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

NeoReach

On request
  • Platform$undefined/month
    • Influencer search
    • Campaign management
    • Analytics
  • Managed Services$undefined/campaign
    • Strategy
    • Execution
    • Reporting

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose NeoReach if

  • You need influencer database.
  • You work on Web, Api.
  • You also want audience demographics.
NeoReach review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is NeoReach or Obviously better?
Neither clearly leads. NeoReach starts at On request and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NeoReach or Obviously?
Obviously has a free tier; the other does not. Paid plans start at On request for NeoReach and Free for Obviously.
Does NeoReach or Obviously run on more platforms?
NeoReach runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. NeoReach starts at On request.
What is NeoReach best used for?
NeoReach is most often used for outsourcing influencer campaign strategy and execution to a managed team, searching an index of creators for campaign casting, reporting on influencer spend and performance for large brand programs. Of those, outsourcing influencer campaign strategy and execution to a managed team and searching an index of creators for campaign casting are not what Obviously is typically brought in for.
What can NeoReach do that Obviously cannot?
NeoReach covers Influencer database, Audience demographics, Campaign management, Fraud detection. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle GDPR, Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

NeoReach: How does NeoReach price its services?

NeoReach explicitly states 'Pricing is custom because campaigns are, scaled to scope, channels, and creator tier, and we're transparent about it from the first conversation.' No published pricing tiers or standard rates exist; all pricing is customized during consultation.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
NeoReach: How do I get a NeoReach quote?

NeoReach offers a free 30-minute strategy call with a senior strategist to discuss campaign goals, objectives, and budget. Pricing quotes are tailored following this initial consultation based on campaign scope, channels, and creator tier levels.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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