Softwr

Software · head to head

The Influencer Marketing Factory vs Insense

T

The Influencer Marketing Factory

Software

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite
Insense logo

Insense

Software

Get UGC and influencer content that converts

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Insense covers UGC creation.

Where they differ

Only the attributes on which The Influencer Marketing Factory and Insense actually diverge.

Attributes where The Influencer Marketing Factory and Insense differ
AttributeThe Influencer Marketing FactoryInsense
Starting price$5000/project$400/month
Pricing modelquotesubscription
PlatformsWeb, In-personWeb
Founded20142016

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Agency support
  • Full-service execution
  • YouTube
  • Twitter

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

The Influencer Marketing Factory

  • Full-service campaignsnot Insense
  • Content productionnot Insense
  • Strategy consultingnot Insense

Insense

  • Sourcing UGC video creators for paid social adsnot The Influencer Marketing Factory
  • Running Meta Partnership Ads with creator handlesnot The Influencer Marketing Factory
  • Managing creator briefs, contracts and payments for ecommerce brandsnot The Influencer Marketing Factory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Pricing, plan by plan

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Insense

$400/month
  • UGC$400/month
    • Access to creators
    • Brief creation
    • Content delivery
  • UGC + Ads$1500/month
    • Creator whitelisting
    • Spark ads
    • Performance tracking
  • Enterprise$undefined/month
    • Custom solutions
    • Managed service
    • API access

Which should you pick?

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Questions people ask

Is The Influencer Marketing Factory or Insense better?
Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Insense at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, The Influencer Marketing Factory or Insense?
The Influencer Marketing Factory starts at $5000/project and Insense at $400/month.
Does The Influencer Marketing Factory or Insense run on more platforms?
The Influencer Marketing Factory runs on Web, In-person. Insense runs on Web.
What is The Influencer Marketing Factory best used for?
The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Insense is typically brought in for.
What can The Influencer Marketing Factory do that Insense cannot?
The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Both handle Performance analytics, Instagram, TikTok, GDPR.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on The Influencer Marketing Factory

More on Insense

Keep looking

Other head to heads