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Influencer Marketing · head to head

Afluencer vs Obviously

Afluencer logo

Afluencer

Influencer Marketing

Blockchain-powered influencer marketing network

From
Free
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Afluencer the brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Afluencer covers Creator discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Afluencer and Obviously actually diverge.

Attributes where Afluencer and Obviously differ
AttributeAfluencerObviously
Pricing modelsubscriptionfreemium
PlatformsWeb, ApiWeb
Founded20212020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Afluencer

  • Creator discovery
  • Smart contracts
  • Blockchain payments
  • Campaign management
  • Portfolio management
  • Content rights tracking
  • Ethereum
  • Polygon

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • Twitter
  • Pinterest

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Afluencer

  • Creator collaboration and brand partnershipnot Obviously
  • Influencer marketplace connectionsnot Obviously
  • Brand outreach and influencer managementnot Obviously
  • Micro-influencer campaign managementnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Afluencer
  • Building a dedicated creator network for a single brandnot Afluencer
  • Commissioning creator-produced content for brand channelsnot Afluencer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Afluencer

  • The brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
  • Standard is metered at 1,000 outreach messages a month and Pro at 5,000
  • The Pro plan at $1,049 a month is sold with 3 or more seats
  • Creators are metered too, at 90 application credits a month on the $29 Macro plan and 150 on the $79 Mega plan

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Afluencer

Free
  • Micro (Creator)Free
    • Influencer profile creation
    • Apply to and receive collaboration invitations
    • Direct messaging with brands
  • Macro (Creator)$29/month
    • Premium profile badge
    • 90 application credits monthly
    • Unlimited interests
  • Mega (Creator)$79/month
    • 150 application credits monthly
    • Unlimited interests
    • Phone, email & live chat support
  • Marketplace (Brand)$49/month
    • 60 invitation credits monthly
    • Premium influencer filters
    • Phone, email & live chat support

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Afluencer if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want smart contracts.
Afluencer review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Afluencer or Obviously better?
Neither clearly leads. Afluencer starts at Free and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Afluencer or Obviously?
Afluencer starts at Free and Obviously at Free.
Does Afluencer or Obviously run on more platforms?
Afluencer runs on Web, Api. Obviously runs on Web.
Can I use Afluencer for free?
Both have a free tier, so you can try either at no cost before committing.
What is Afluencer best used for?
Afluencer is most often used for creator collaboration and brand partnership, influencer marketplace connections, brand outreach and influencer management, micro-influencer campaign management. Of those, creator collaboration and brand partnership and influencer marketplace connections are not what Obviously is typically brought in for.
What can Afluencer do that Obviously cannot?
Afluencer covers Creator discovery, Smart contracts, Blockchain payments, Campaign management. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Performance analytics, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Afluencer: What is the difference between creator and brand pricing on Afluencer?

Creator plans (Micro free, Macro $29, Mega $79) are for influencers applying to brand collaborations. Brand plans (Marketplace $49, Standard $649, Pro $1049) let brands post collaborations and reach influencers. Brands can post collabs and creators can build profiles for free without paying.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Afluencer: How many reach-outs and team members are included in each brand tier?

Marketplace includes 60 monthly credits; Standard includes 1,000 monthly reach-outs and supports unlimited team members; Pro includes 5,000 monthly reach-outs with a minimum of 3+ team seats required.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Afluencer: Is there a free plan for creators on Afluencer?

Yes, the Micro creator plan is completely free and allows creators to build an influencer profile, apply to collaborations, and message brands directly with no payment required.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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