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Influencer Marketing · head to head

Obviously vs Refersion

Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite
R

Refersion

Influencer Marketing

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required; Refersion no influencer discovery tools; requires using separate platforms to identify creators
  • They diverge on capability: Obviously covers AI influencer discovery, Refersion covers Affiliate recruitment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Obviously and Refersion actually diverge.

Attributes where Obviously and Refersion differ
AttributeObviouslyRefersion
Starting priceFree$99/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded20202014

Identical on both: platforms (Web), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • Instagram
  • TikTok

Only in Refersion

  • Affiliate recruitment
  • Coupon tracking
  • Commission automation
  • Influencer management
  • Shopify
  • BigCommerce
  • WooCommerce
  • Magento

Both cover

  • Performance analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Refersion
  • Building a dedicated creator network for a single brandnot Refersion
  • Commissioning creator-produced content for brand channelsnot Refersion

Refersion

  • affiliate marketing managementnot Obviously
  • Workflow automationnot Obviously
  • Reportingnot Obviously

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Pricing, plan by plan

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Which should you pick?

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Choose Refersion if

  • You need affiliate recruitment.
  • You also want coupon tracking.
Refersion review

Questions people ask

Is Obviously or Refersion better?
Neither clearly leads. Obviously starts at Free and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Obviously or Refersion?
Obviously has a free tier; the other does not. Paid plans start at Free for Obviously and $99/month for Refersion.
Does Obviously or Refersion run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Refersion starts at $99/month.
What is Obviously best used for?
Obviously is most often used for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. Of those, outsourcing end-to-end influencer campaign management to an agency and building a dedicated creator network for a single brand are not what Refersion is typically brought in for.
What can Obviously do that Refersion cannot?
Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Both handle Performance analytics, Web support.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source
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