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Customer Support · head to head

Gladly vs tawk.to

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite
tawk.to logo

tawk.to

Live Chat

100% free live chat software

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only tawk.to has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; tawk.to removing the Powered by tawk.to branding costs an extra $29/month even on the free plan
  • They diverge on capability: Gladly covers Lifelong conversation, tawk.to covers Live chat.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gladly and tawk.to actually diverge.

Attributes where Gladly and tawk.to differ
AttributeGladlytawk.to
Starting price$180/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Windows, Mac
CategoryCustomer SupportLive Chat
Founded20142013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • IVR
  • Salesforce
  • Magento
  • Kustomer

Only in tawk.to

  • Live chat
  • Ticketing
  • CRM
  • Video chat
  • Screen sharing
  • WordPress
  • Wix
  • Google Analytics

Both cover

  • Knowledge base
  • Shopify
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot tawk.to
  • Handling support conversations across voice, messaging and emailnot tawk.to

tawk.to

  • Website live chat and visitor engagementnot Gladly
  • Customer support automationnot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

tawk.to

  • Removing the Powered by tawk.to branding costs an extra $29/month even on the free plan
  • Enhanced AI Assist chatbot is a paid add-on starting at $29/month rather than included free
  • Human staffed chat agents are billed at $1/hour as a separate add-on

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

tawk.to

Free
  • Free Core SoftwareFree
    • Live chat software with no feature limitations
    • Chat pages
    • Knowledge base (hosted help center)
  • Branding Removal$29/month
    • Remove Powered by tawk.to widget branding
  • AI Assist Premium$29/month
    • AI-powered chatbot automation
  • Hired Chat Agents$1/hour
    • Professional trained agents 24/7/365

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose tawk.to if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Mac.
  • You also want ticketing.
tawk.to review

Questions people ask

Is Gladly or tawk.to better?
Neither clearly leads. Gladly starts at $180/month and tawk.to at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or tawk.to?
tawk.to has a free tier; the other does not. Paid plans start at $180/month for Gladly and Free for tawk.to.
Does Gladly or tawk.to run on more platforms?
Gladly runs on Web, Ios, Android. tawk.to runs on Web, Ios, Android, Windows, Mac.
Can I use tawk.to for free?
Yes. tawk.to has a free tier, so you can try it without paying. Gladly starts at $180/month.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what tawk.to is typically brought in for.
What can Gladly do that tawk.to cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. tawk.to covers Live chat, Ticketing, CRM, Video chat. Both handle Knowledge base, Shopify, GDPR, Web support.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
tawk.to: How much does tawk.to cost?

tawk.to is free for core live chat, knowledge base, ticketing, and CRM. Premium add-ons start at $29/month for branding removal or AI Assist, and $1/hour for hired chat agents.

Source
tawk.to: Is tawk.to free forever?

Yes, tawk.to's core software including live chat, knowledge base, ticketing, and contacts is free forever with no feature limitations.

Source
tawk.to: How are tawk.to's hired chat agents priced?

Hired chat agents are billed at $1 per hour with professional trained staff providing 24/7/365 support.

Source
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