Softwr

Customer Support · head to head

Gladly vs Kustomer

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Gladly covers Lifelong conversation, Kustomer covers Unified customer view.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gladly and Kustomer actually diverge.

Attributes where Gladly and Kustomer differ
AttributeGladlyKustomer
Starting price$180/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, Cloud
Founded20142015

Identical on both: free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • IVR
  • Salesforce
  • Kustomer
  • Stripe

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Analytics
  • Facebook
  • Instagram
  • WhatsApp

Both cover

  • Knowledge base
  • Shopify
  • Magento
  • SOC2
  • GDPR
  • PCI DSS
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Kustomer
  • Handling support conversations across voice, messaging and emailnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Gladly
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Gladly
  • Enterprises seeking customer 360 views and advanced workflow automationnot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Gladly or Kustomer better?
Neither clearly leads. Gladly starts at $180/month and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Kustomer?
Gladly starts at $180/month and Kustomer at On request.
Does Gladly or Kustomer run on more platforms?
Gladly runs on Web, Ios, Android. Kustomer runs on Web, Cloud.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Kustomer is typically brought in for.
What can Gladly do that Kustomer cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Knowledge base, Shopify, Magento, SOC2.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
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