Customer Support · head to head
Amazon Lex vs Gladly

Amazon Lex
Customer Support
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -
The short version
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
- They diverge on capability: Amazon Lex covers Speech recognition, Gladly covers Lifelong conversation.
Where they differ
Only the attributes on which Amazon Lex and Gladly actually diverge.
| Attribute | Amazon Lex | Gladly |
|---|---|---|
| Starting price | $0.00075/per text request | $180/month |
| Pricing model | usage-based | subscription |
| Platforms | Web, AWS Cloud | Web, Ios, Android |
| Category | Unknown | Customer Support |
| Founded | 2006 | 2014 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Gladly
- Lifelong conversation
- Omnichannel support
- Customer timeline
- Task management
- Knowledge base
- IVR
- Shopify
- Salesforce
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Gladly
- Voice and text-based NLU applications requiring automatic speech recognitionnot Gladly
- Custom conversational interfaces integrated into existing applicationsnot Gladly
Gladly
- Customer service built around a single customer record rather than ticketsnot Amazon Lex
- Handling support conversations across voice, messaging and emailnot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Gladly
- No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
- The pricing page presents outcome statistics in place of any cost information
- Every route to a figure goes through a demo or sales conversation
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Gladly
$180/month- Hero$180/month
- All channels
- Customer timeline
- Knowledge base
- Superhero$210/month
- Everything in Hero
- Custom reporting
- Advanced rules
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Gladly if
- You need lifelong conversation.
- You work on Web, Ios, Android.
- You also want omnichannel support.
Questions people ask
- Is Amazon Lex or Gladly better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Gladly?
- Amazon Lex starts at $0.00075/per text request and Gladly at $180/month.
- Does Amazon Lex or Gladly run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Gladly runs on Web, Ios, Android.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Gladly is typically brought in for.
- What can Amazon Lex do that Gladly cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Both handle Web support.
Related pages
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- Amazon Lex vs Customerly
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- Amazon Lex vs Dixa
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- Amazon Lex vs HappyFox
- Gladly vs Zendesk Sunshine Conversations
- Gladly vs Botpress
- Gladly vs Crisp
- Gladly vs Google Dialogflow
- Gladly vs IBM Watson Assistant
- Gladly vs Tidio
- Gladly vs Bold360
- Gladly vs Gorgias
- Gladly vs HubSpot Live Chat
- Gladly vs Kore.ai
- Gladly vs LiveChat
- Gladly vs Olark
- Gladly vs Rasa
- Gladly vs Yellow.ai
- Gladly vs Zendesk Answer Bot
- Gladly vs Acquire
- Gladly vs Ada
- Gladly vs Capacity
- Gladly vs Kustomer
- Gladly vs Front
- Gladly vs Groove
- Gladly vs Freshdesk
- Gladly vs Freshworks Customer Service Suite
- Gladly vs Jira Service Management
- Gladly vs Salesforce Service Cloud
- Gladly vs Zendesk
- Gladly vs 8x8 Contact Center
- Gladly vs Amazon Connect
- Gladly vs BMC Helix
- Gladly vs Chatwoot
- Gladly vs Customerly
- Gladly vs DelightChat
- Gladly vs Dialpad Contact Center
- Gladly vs Dixa
- Gladly vs Freshservice
- Gladly vs HappyFox

