Softwr

Customer Support · head to head

Front vs Gladly

Front logo

Front

Customer Support

Where teams collaborate on customer communication

From
$25/month
Rated
-
Full reviewWebsite
Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Front starter tier limited to single-channel support; omnichannel support requires Professional tier; Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • They diverge on capability: Front covers Shared inbox, Gladly covers Lifelong conversation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Front and Gladly actually diverge.

Attributes where Front and Gladly differ
AttributeFrontGladly
Starting price$25/month$180/month
PlatformsCloud-based SaaSWeb, Ios, Android
Founded20132014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Front

  • Shared inbox
  • Email collaboration
  • Omnichannel messaging
  • Analytics
  • Workflows
  • Integrations
  • HubSpot
  • Slack

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Magento

Both cover

  • Salesforce
  • SOC2
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Front

  • Omnichannel customer supportnot Gladly
  • AI-powered helpdesk automationnot Gladly
  • Team collaboration on support ticketsnot Gladly

Gladly

  • Customer service built around a single customer record rather than ticketsnot Front
  • Handling support conversations across voice, messaging and emailnot Front

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Front

  • Starter tier limited to single-channel support; omnichannel support requires Professional tier
  • AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
  • Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
  • Advanced analytics excluded from Starter tier

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Pricing, plan by plan

Front

$25/month
  • Starter$25/month
    • Up to 10 seats
    • Shared inbox and ticketing
    • AI Topics and up to 10 automation rules
  • Professional$65/month
    • Up to 50 seats
    • Omnichannel support (email, SMS, social)
    • Macros and up to 20 automation rules
  • Enterprise$105/month
    • Unlimited seats
    • Smart rules and unlimited macros
    • Multi-language knowledge base

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Which should you pick?

Choose Front if

  • You need shared inbox.
  • You work on Cloud-based SaaS.
  • You also want email collaboration.
Front review

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Questions people ask

Is Front or Gladly better?
Neither clearly leads. Front starts at $25/month and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Front or Gladly?
Front starts at $25/month and Gladly at $180/month.
Does Front or Gladly run on more platforms?
Front runs on Cloud-based SaaS. Gladly runs on Web, Ios, Android.
What is Front best used for?
Front is most often used for omnichannel customer support, ai-powered helpdesk automation, team collaboration on support tickets. Of those, omnichannel customer support and ai-powered helpdesk automation are not what Gladly is typically brought in for.
What can Front do that Gladly cannot?
Front covers Shared inbox, Email collaboration, Omnichannel messaging, Analytics. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Both handle Salesforce, SOC2, GDPR, Web support.

Answered from the vendors’ own pages

Front: How much does Front's Starter plan cost per seat?

Starter plan is $25 per seat per month for up to 10 seats, with 14-day free trial and no credit card required.

Source
Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Front: Does Enterprise include AI features?

Yes, Enterprise at $105 per seat per month includes AI Copilot, Smart QA, and Smart CSAT at no additional cost.

Source
Front: What is the seat limit for Professional?

Professional plan supports up to 50 seats at $65 per seat per month.

Source
Front: Are there additional AI add-ons available?

Yes, Autopilot starts at $0.05 per conversation; Copilot, Smart QA, and other AI features range from $10-$20 per seat per month on lower tiers.

Source
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