Softwr

Customer Support · head to head

Gladly vs Klaus

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Rated
-
Full reviewWebsite
Klaus logo

Klaus

Customer Support

AI-powered quality management for support teams

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Klaus no longer available as standalone product after Zendesk acquisition
  • They diverge on capability: Gladly covers Lifelong conversation, Klaus covers AI-powered QA.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gladly and Klaus actually diverge.

Attributes where Gladly and Klaus differ
AttributeGladlyKlaus
Starting price$180/month$50/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb
Founded20142017

Identical on both: free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Magento

Only in Klaus

  • AI-powered QA
  • Conversation reviews
  • Scorecards
  • Coaching
  • Performance analytics
  • Calibration
  • Zendesk
  • Intercom

Both cover

  • Salesforce
  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Klaus
  • Handling support conversations across voice, messaging and emailnot Klaus

Klaus

  • Quality assurancenot Gladly
  • Agent coachingnot Gladly
  • Performance trackingnot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Klaus

  • No longer available as standalone product after Zendesk acquisition
  • Requires separate Zendesk subscription (not included in base plan)
  • Cannot be used with non-Zendesk help desk systems

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Klaus

$50/month
  • Workforce Engagement Bundle$50/month
    • Includes Zendesk QA (formerly Klaus)
    • Requires base Zendesk Support or Suite plan
    • 100% conversation review with AI

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Klaus if

  • You need ai-powered qa.
  • You also want conversation reviews.
Klaus review

Questions people ask

Is Gladly or Klaus better?
Neither clearly leads. Gladly starts at $180/month and Klaus at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Klaus?
Gladly starts at $180/month and Klaus at $50/month.
Does Gladly or Klaus run on more platforms?
Gladly runs on Web, Ios, Android. Klaus runs on Web.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Klaus is typically brought in for.
What can Gladly do that Klaus cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Klaus covers AI-powered QA, Conversation reviews, Scorecards, Coaching. Both handle Salesforce, SOC2, GDPR, Web support.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Klaus: Is Klaus still available as a standalone product?

No. Klaus was acquired by Zendesk in February 2024 and is now integrated into Zendesk as Zendesk QA, requiring a paid Zendesk plan as the base.

Source
Klaus: What QA features does Klaus provide?

Klaus automatically reviews 100% of customer interactions using AI, provides immediate performance insights, reduces QA time by 80%, and improves CSAT scores through targeted coaching.

Source
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