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Brainshark vs Gainsight

Brainshark logo

Brainshark

Software

Sales Readiness Platform

From
On request
Rated
-
Full reviewWebsite
Gainsight logo

Gainsight

Software

The #1 Customer Success Platform

From
$2500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brainshark user interface feels outdated with limited formatting customization options; Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields
  • They diverge on capability: Brainshark covers Content authoring, Gainsight covers Health scores.

Where they differ

Only the attributes on which Brainshark and Gainsight actually diverge.

Attributes where Brainshark and Gainsight differ
AttributeBrainsharkGainsight
Starting priceOn request$2500/month
Pricing modelUnknownsubscription
PlatformsWeb, Ios, AndroidWeb
Founded19992011

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brainshark

  • Content authoring
  • Video coaching
  • Training
  • Assessments
  • Analytics
  • Microsoft Dynamics
  • Highspot

Only in Gainsight

  • Health scores
  • Churn prediction
  • Playbook automation
  • Customer 360 view
  • Journey orchestration
  • HubSpot
  • Zendesk

Both cover

  • Salesforce
  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Brainshark

  • Customer Success
  • Sales Readinessnot Gainsight
  • Content Authoringnot Gainsight

Gainsight

  • Customer Success
  • Retentionnot Brainshark
  • Health Scoringnot Brainshark

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brainshark

  • User interface feels outdated with limited formatting customization options
  • Branching feature is very limited compared to competitors
  • Course catalog and transcript management in Salesforce are clunky and unintuitive
  • Administrative controls are complex and adjusting settings takes longer than expected

Gainsight

  • Limited customization options; teams resort to exports and scripts when platform lacks required fields
  • Integration reliability issues; broken connectors and schema changes create stale health scores
  • Cannot automatically track emails within the platform; requires manual logging or third-party solutions
  • Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
  • High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Pricing, plan by plan

Brainshark

On request

No published plan breakdown. See the Brainshark review.

Gainsight

$2500/month
  • Essentials$2500/month
    • Health scores
    • Customer 360
    • Playbooks
  • Enterprise$5000/month
    • Advanced analytics
    • AI predictions
    • Custom integrations

Which should you pick?

Choose Brainshark if

  • You need content authoring.
  • You work on Web, Ios, Android.
  • You also want video coaching.
Brainshark review

Choose Gainsight if

  • You need health scores.
  • You also want churn prediction.
Gainsight review

Questions people ask

Is Brainshark or Gainsight better?
Neither clearly leads. Brainshark starts at On request and Gainsight at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brainshark or Gainsight?
Brainshark starts at On request and Gainsight at $2500/month.
Does Brainshark or Gainsight run on more platforms?
Brainshark runs on Web, Ios, Android. Gainsight runs on Web.
What is Brainshark best used for?
Brainshark is most often used for customer success, sales readiness, content authoring. Of those, sales readiness and content authoring are not what Gainsight is typically brought in for.
What can Brainshark do that Gainsight cannot?
Brainshark covers Content authoring, Video coaching, Training, Assessments. Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Both handle Salesforce, Slack, Web support, Ios support.

Answered from the vendors’ own pages

Brainshark: What is Brainshark primarily used for?

Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.

Source
Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source
Brainshark: Does Brainshark integrate with PowerPoint?

Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.

Source
Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source
Brainshark: Can Brainshark track employee training completion?

Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.

Source
Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source
Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

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