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Marketing & Analytics · head to head

Fathom Analytics vs Marketing Evolution

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing & Analytics

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Marketing Evolution covers Multi-touch attribution.

Where they differ

Only the attributes on which Fathom Analytics and Marketing Evolution actually diverge.

Attributes where Fathom Analytics and Marketing Evolution differ
AttributeFathom AnalyticsMarketing Evolution
Starting price$14/month$5000/month
PlatformsWebWeb, Api, Analytics
Founded20142008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • Cloud deployment
  • Web support
  • 20+ languages language support

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Marketing Evolution
  • A lightweight Google Analytics replacementnot Marketing Evolution
  • Tracking many sites from one accountnot Marketing Evolution
  • Long-term historical reporting while subscribednot Marketing Evolution

Marketing Evolution

  • Attribution modelingnot Fathom Analytics
  • Marketing ROInot Fathom Analytics
  • Budget allocationnot Fathom Analytics
  • Channel optimizationnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Fathom Analytics or Marketing Evolution better?
Neither clearly leads. Fathom Analytics starts at $14/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Marketing Evolution?
Fathom Analytics starts at $14/month and Marketing Evolution at $5000/month.
Does Fathom Analytics or Marketing Evolution run on more platforms?
Fathom Analytics runs on Web. Marketing Evolution runs on Web, Api, Analytics.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Marketing Evolution is typically brought in for.
What can Fathom Analytics do that Marketing Evolution cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle GDPR compliant.
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