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Software · head to head

Improvado vs Simple Analytics

I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Software

Privacy-friendly analytics without cookies

From
$20/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Improvado covers 500+ data source connectors, Simple Analytics covers Page view tracking.

Where they differ

Only the attributes on which Improvado and Simple Analytics actually diverge.

Attributes where Improvado and Simple Analytics differ
AttributeImprovadoSimple Analytics
Starting price$1000/month$20/month
PlatformsWeb, Api, Data-warehouseWeb
Founded20152016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Simple Analytics
  • Feeding blended campaign data into BI tools and dashboardsnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Improvado
  • Keeping visitor data hosted in the EU for GDPR purposesnot Improvado
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Simple Analytics

$20/month
  • Standard$20/month
    • Up to 100k page views
    • Real-time analytics

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Simple Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Improvado or Simple Analytics better?
Neither clearly leads. Improvado starts at $1000/month and Simple Analytics at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Simple Analytics?
Improvado starts at $1000/month and Simple Analytics at $20/month.
Does Improvado or Simple Analytics run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Simple Analytics runs on Web.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Simple Analytics is typically brought in for.
What can Improvado do that Simple Analytics cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle GDPR compliant.
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