Softwr

Marketing · head to head

Fathom Analytics vs Zoho Marketing Automation

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Zoho Marketing Automation actually diverge.

Attributes where Fathom Analytics and Zoho Marketing Automation differ
AttributeFathom AnalyticsZoho Marketing Automation
Starting price$14/month$19/month
Pricing modelsubscriptionPer month by contact count
PlatformsWebWeb, iOS, Android
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Zoho Marketing Automation
  • A lightweight Google Analytics replacementnot Zoho Marketing Automation
  • Tracking many sites from one accountnot Zoho Marketing Automation
  • Long-term historical reporting while subscribednot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot Fathom Analytics
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot Fathom Analytics
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot Fathom Analytics
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is Fathom Analytics or Zoho Marketing Automation better?
Neither clearly leads. Fathom Analytics starts at $14/month and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Zoho Marketing Automation?
Fathom Analytics starts at $14/month and Zoho Marketing Automation at $19/month.
Does Fathom Analytics or Zoho Marketing Automation run on more platforms?
Fathom Analytics runs on Web. Zoho Marketing Automation runs on Web, iOS, Android.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Zoho Marketing Automation is typically brought in for.
What can Fathom Analytics do that Zoho Marketing Automation cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Share

Related pages

More on Fathom Analytics

More on Zoho Marketing Automation

Keep looking

Other head to heads