Software · head to head
Dovetale vs Shopify Collabs

Shopify Collabs
Software
Connect with creators to grow your Shopify store
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Shopify Collabs a 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
- They diverge on capability: Dovetale covers Creator discovery, Shopify Collabs covers Creator marketplace.
Where they differ
Only the attributes on which Dovetale and Shopify Collabs actually diverge.
| Attribute | Dovetale | Shopify Collabs |
|---|---|---|
| Founded | 2006 | 2021 |
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dovetale
- Creator discovery
- Affiliate links
- Commission tracking
Only in Shopify Collabs
- Creator marketplace
- Affiliate management
- Commission payments
Both cover
- Application management
- Gift tracking
- Performance analytics
- Direct messaging
- Shopify integration
- Shopify
- TikTok
- YouTube
- Shopify security
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Dovetale
- Creator partnershipsnot Shopify Collabs
- Product giftingnot Shopify Collabs
- Affiliate programsnot Shopify Collabs
- Ambassador programsnot Shopify Collabs
Shopify Collabs
- Recruiting affiliates and creators for a Shopify storenot Dovetale
- Issuing creator discount codes and affiliate linksnot Dovetale
- Paying creator commissions automatically through the Shopify billnot Dovetale
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dovetale
- Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
Shopify Collabs
- A 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
- Requires a Shopify store, so it is unusable by brands not selling on Shopify
- Commissions are handled in USD and merchants billed in another currency pay local conversion fees
- Creators who do not submit a W9 have their annual payouts capped at $599.99 USD
- Collabs is not accepting new creator signups, so brands can only work with creators already on the platform or invited directly
Pricing, plan by plan
Dovetale
Free- FreeFree
- Creator discovery
- Application forms
- Basic analytics
- Premium$99/month
- Advanced search
- Affiliate management
- Commission tracking
Shopify Collabs
Free- FreeFree
- Creator discovery
- Gift tracking
- Basic affiliate links
- Pro$99/month
- Advanced search
- Commission management
- Bulk messaging
Which should you pick?
Choose Dovetale if
- You need creator discovery.
- You want to start without paying.
- You also want affiliate links.
Choose Shopify Collabs if
- You need creator marketplace.
- You want to start without paying.
- You also want affiliate management.
Questions people ask
- Is Dovetale or Shopify Collabs better?
- Neither clearly leads. Dovetale starts at Free and Shopify Collabs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dovetale or Shopify Collabs?
- Dovetale starts at Free and Shopify Collabs at Free.
- Does Dovetale or Shopify Collabs run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Dovetale for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Dovetale best used for?
- Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Shopify Collabs is typically brought in for.
- What can Dovetale do that Shopify Collabs cannot?
- Dovetale covers Creator discovery, Affiliate links, Commission tracking. Shopify Collabs covers Creator marketplace, Affiliate management, Commission payments. Both handle Application management, Gift tracking, Performance analytics, Direct messaging.

