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Influencer Marketing · head to head

Dovetale vs Izea

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Izea logo

Izea

Influencer Marketing

Full-service influencer marketing technology platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Izea iZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).
  • They diverge on capability: Dovetale covers Application management, Izea covers Campaign management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetale and Izea actually diverge.

Attributes where Dovetale and Izea differ
AttributeDovetaleIzea
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing), founded (2006).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • Shopify security

Only in Izea

  • Campaign management
  • Content creation
  • Payment processing
  • Contract management
  • Relationship management
  • Twitter
  • GDPR
  • Data encryption

Both cover

  • Creator discovery
  • Performance analytics
  • Shopify
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Izea
  • Product giftingnot Izea
  • Affiliate programsnot Izea
  • Ambassador programsnot Izea

Izea

  • Influencer discoverynot Dovetale
  • Campaign executionnot Dovetale
  • Content creationnot Dovetale
  • Payment processingnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Izea

  • IZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Izea

Free
  • Creator FreeFree
    • Profile creation
    • Campaign access
    • Direct messaging
  • Brand Pro$299/month
    • Creator discovery
    • Campaign management
    • Analytics
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Dedicated support

Which should you pick?

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.
Dovetale review

Choose Izea if

  • You need campaign management.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want content creation.
Izea review

Questions people ask

Is Dovetale or Izea better?
Neither clearly leads. Dovetale starts at Free and Izea at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Izea?
Dovetale starts at Free and Izea at Free.
Does Dovetale or Izea run on more platforms?
Dovetale runs on Web. Izea runs on Web, Mobile.
Can I use Dovetale for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Izea is typically brought in for.
What can Dovetale do that Izea cannot?
Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. Izea covers Campaign management, Content creation, Payment processing, Contract management. Both handle Creator discovery, Performance analytics, Shopify, Instagram.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
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