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Influencer Marketing · head to head

Tapfiliate vs Upfluence

Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tapfiliate setup and configuration requires technical knowledge for API integrations; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Tapfiliate covers Affiliate tracking, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Tapfiliate and Upfluence actually diverge.

Attributes where Tapfiliate and Upfluence differ
AttributeTapfiliateUpfluence
Starting price$74/month$478/month
Pricing modelUnknownsubscription
PlatformsWeb, CloudWeb, Chrome-extension, Api
Founded20142013

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Zapier
  • Paddle

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Shopify
  • WooCommerce

What people use each for

The jobs each tool is most often brought in to do.

Tapfiliate

  • affiliate marketing managementnot Upfluence
  • Workflow automationnot Upfluence
  • Reportingnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Tapfiliate
  • Running creator campaigns tied to an ecommerce storenot Tapfiliate
  • Automating creator payments and affiliate trackingnot Tapfiliate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Tapfiliate or Upfluence better?
Neither clearly leads. Tapfiliate starts at $74/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tapfiliate or Upfluence?
Tapfiliate starts at $74/month and Upfluence at $478/month.
Does Tapfiliate or Upfluence run on more platforms?
Tapfiliate runs on Web, Cloud. Upfluence runs on Web, Chrome-extension, Api.
What is Tapfiliate best used for?
Tapfiliate is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Upfluence is typically brought in for.
What can Tapfiliate do that Upfluence cannot?
Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Shopify, WooCommerce.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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Related pages

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