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Influencer Marketing · head to head

Dovetale vs Insense

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Insense logo

Insense

Influencer Marketing

Get UGC and influencer content that converts

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • They diverge on capability: Dovetale covers Creator discovery, Insense covers UGC creation.

Where they differ

Only the attributes on which Dovetale and Insense actually diverge.

Attributes where Dovetale and Insense differ
AttributeDovetaleInsense
Starting priceFree$400/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded20062016

Identical on both: platforms (Web), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • YouTube

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Both cover

  • Performance analytics
  • Shopify
  • Instagram
  • TikTok
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Insense
  • Product giftingnot Insense
  • Affiliate programsnot Insense
  • Ambassador programsnot Insense

Insense

  • Sourcing UGC video creators for paid social adsnot Dovetale
  • Running Meta Partnership Ads with creator handlesnot Dovetale
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Insense

$400/month
  • UGC$400/month
    • Access to creators
    • Brief creation
    • Content delivery
  • UGC + Ads$1500/month
    • Creator whitelisting
    • Spark ads
    • Performance tracking
  • Enterprise$undefined/month
    • Custom solutions
    • Managed service
    • API access

Which should you pick?

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Questions people ask

Is Dovetale or Insense better?
Neither clearly leads. Dovetale starts at Free and Insense at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Insense?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $400/month for Insense.
Does Dovetale or Insense run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Insense starts at $400/month.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Insense is typically brought in for.
What can Dovetale do that Insense cannot?
Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Both handle Performance analytics, Shopify, Instagram, TikTok.
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