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Dovetale

Influencer marketing made simple for Shopify

As of 30 August 2026, Dovetale is free to use. Dovetale (now part of Shopify Collabs) is an influencer marketing platform designed for e-commerce brands to find, manage, and track creator partnerships. Softwr lists it under Influencer Marketing. Dovetale is made by Shopify, launched in 2006, available on Web.

Overview

What Dovetale does

Dovetale (now part of Shopify Collabs) is an influencer marketing platform designed for e-commerce brands to find, manage, and track creator partnerships.

What people use it for

  • Creator partnerships
  • Product gifting
  • Affiliate programs
  • Ambassador programs

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Dovetale.

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Cross-shopped

What people choose instead of Dovetale

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Dovetale costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Creator discovery
  • Application forms
  • Basic analytics
  • Gift tracking

Premium

$99 /mo

  • Advanced search
  • Affiliate management
  • Commission tracking
  • Bulk messaging

Capabilities

Features

  • Creator discovery

  • Application management

  • Gift tracking

  • Affiliate links

  • Commission tracking

  • Performance analytics

  • Direct messaging

  • Shopify integration

  • Shopify

    Integration with Shopify

  • Instagram

    Integration with Instagram

  • TikTok

    Integration with TikTok

  • YouTube

    Integration with YouTube

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source

Behind it

Who makes Dovetale

Company
Shopify
Based in
Ottawa, Canada
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Softwr does not host reviews and shows no star rating for Dovetale, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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