Software · head to head
Dovetale vs Grin
The short version
- Only Dovetale has a free tier, so it costs nothing to try first.
- Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Grin billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
- They diverge on capability: Dovetale covers Application management, Grin covers Relationship management.
Where they differ
Only the attributes on which Dovetale and Grin actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dovetale
- Application management
- Gift tracking
- Affiliate links
- Commission tracking
- Performance analytics
- Direct messaging
- Shopify integration
- Shopify security
Only in Grin
- Relationship management
- Product seeding
- Affiliate tracking
- Content management
- ROI reporting
- E-commerce integration
- Payment processing
- WooCommerce
Both cover
- Creator discovery
- Shopify
- TikTok
- YouTube
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Dovetale
- Creator partnershipsnot Grin
- Product giftingnot Grin
- Affiliate programsnot Grin
- Ambassador programsnot Grin
Grin
- Running influencer marketing programmes with creator outreachnot Dovetale
- Managing gifting, contracts and reporting across creator campaignsnot Dovetale
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dovetale
- Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
Grin
- Billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
- The free plan allows 200 credits a month against 2,000 on the $200 Starter plan
- The published tiers run from $200 to $1,500 a month, which is a high floor for a small brand
- Overage is charged at a flat rate above the plan allowance
Pricing, plan by plan
Dovetale
Free- FreeFree
- Creator discovery
- Application forms
- Basic analytics
- Premium$99/month
- Advanced search
- Affiliate management
- Commission tracking
Grin
On request- Growth$undefined/month
- Creator discovery
- Relationship management
- Content tracking
- Pro$undefined/month
- Advanced discovery
- E-commerce integrations
- Product seeding
- Enterprise$undefined/month
- Custom integrations
- API access
- Dedicated CSM
Which should you pick?
Choose Dovetale if
- You need application management.
- You want to start without paying.
- You also want gift tracking.
Choose Grin if
- You need relationship management.
- You work on Web, Api.
- You also want product seeding.
Questions people ask
- Is Dovetale or Grin better?
- Neither clearly leads. Dovetale starts at Free and Grin at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dovetale or Grin?
- Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and On request for Grin.
- Does Dovetale or Grin run on more platforms?
- Dovetale runs on Web. Grin runs on Web, Api.
- Can I use Dovetale for free?
- Yes. Dovetale has a free tier, so you can try it without paying. Grin starts at On request.
- What is Dovetale best used for?
- Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Grin is typically brought in for.
- What can Dovetale do that Grin cannot?
- Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. Grin covers Relationship management, Product seeding, Affiliate tracking, Content management. Both handle Creator discovery, Shopify, Instagram, TikTok.


