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Influencer Marketing · head to head

Dovetale vs Grin

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Grin logo

Grin

Influencer Marketing

The all-in-one creator management platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Grin billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
  • They diverge on capability: Dovetale covers Application management, Grin covers Relationship management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetale and Grin actually diverge.

Attributes where Dovetale and Grin differ
AttributeDovetaleGrin
Pricing modelfreemiumusage-based
PlatformsWebWeb, Api
Founded20062014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration
  • Shopify security

Only in Grin

  • Relationship management
  • Product seeding
  • Affiliate tracking
  • Content management
  • ROI reporting
  • E-commerce integration
  • Payment processing
  • WooCommerce

Both cover

  • Creator discovery
  • Shopify
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Grin
  • Product giftingnot Grin
  • Affiliate programsnot Grin
  • Ambassador programsnot Grin

Grin

  • Influencer discovery and creator managementnot Dovetale
  • Campaign outreach and reporting automationnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Grin

  • Billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
  • The free plan allows 200 credits a month against 2,000 on the $200 Starter plan
  • The published tiers run from $200 to $1,500 a month, which is a high floor for a small brand
  • Overage is charged at a flat rate above the plan allowance

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Grin

Free
  • FreeFree
    • 200 monthly credits
    • Month-to-month billing
  • Starter$200/month
    • 2,000 monthly credits
  • Growth$500/month
    • 7,500 monthly credits
    • Up to 100 active creators with GRIN Classic Capacity
  • Scale$1000/month
    • 20,000 monthly credits
    • Up to 250 active creators

Which should you pick?

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.
Dovetale review

Choose Grin if

  • You need relationship management.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want product seeding.
Grin review

Questions people ask

Is Dovetale or Grin better?
Neither clearly leads. Dovetale starts at Free and Grin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Grin?
Dovetale starts at Free and Grin at Free.
Does Dovetale or Grin run on more platforms?
Dovetale runs on Web. Grin runs on Web, Api.
Can I use Dovetale for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Grin is typically brought in for.
What can Dovetale do that Grin cannot?
Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. Grin covers Relationship management, Product seeding, Affiliate tracking, Content management. Both handle Creator discovery, Shopify, Instagram, TikTok.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Grin: How much does GRIN cost?

GRIN offers a free tier with 200 monthly credits, and paid tiers from $200 to $1,500/month with 2,000 to 30,000 monthly credits. Users pay for work performed, not per seat.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Grin: What happens to unused credits in GRIN?

Monthly credits reset each month and do not roll over to the next billing period. However, overage credits purchased beyond the monthly allowance do carry over.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
Grin: Can I control my spending with GRIN?

Yes. Users can set their own spending cap to prevent surprise bills. No contracts or minimum commitments are required, and billing is month-to-month.

Source
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