Software · head to head
Dovetale vs Refersion
Refersion
Software
Affiliate and influencer marketing for e-commerce
- From
- $99/month
- Rated
- -
The short version
- Only Dovetale has a free tier, so it costs nothing to try first.
- Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Refersion no influencer discovery tools; requires using separate platforms to identify creators
- They diverge on capability: Dovetale covers Creator discovery, Refersion covers Affiliate recruitment.
Where they differ
Only the attributes on which Dovetale and Refersion actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dovetale
- Creator discovery
- Application management
- Gift tracking
- Affiliate links
- Commission tracking
- Direct messaging
- Shopify integration
Only in Refersion
- Affiliate recruitment
- Coupon tracking
- Commission automation
- Influencer management
- BigCommerce
- WooCommerce
- Magento
- Stripe
Both cover
- Performance analytics
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Dovetale
- Creator partnershipsnot Refersion
- Product giftingnot Refersion
- Affiliate programsnot Refersion
- Ambassador programsnot Refersion
Refersion
- affiliate marketing managementnot Dovetale
- Workflow automationnot Dovetale
- Reportingnot Dovetale
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dovetale
- Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
Refersion
- No influencer discovery tools; requires using separate platforms to identify creators
- Limited audience analysis and insights compared to competitors
- Minimal customization options for reports and analytics
- Higher starting price (39-99 USD/month) may be prohibitive for small businesses
Pricing, plan by plan
Dovetale
Free- FreeFree
- Creator discovery
- Application forms
- Basic analytics
- Premium$99/month
- Advanced search
- Affiliate management
- Commission tracking
Refersion
$99/month- Professional$99/month
- 130 monthly order conversions
- Unlimited affiliates
- Shopify integration
Which should you pick?
Choose Dovetale if
- You need creator discovery.
- You want to start without paying.
- You also want application management.
Questions people ask
- Is Dovetale or Refersion better?
- Neither clearly leads. Dovetale starts at Free and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dovetale or Refersion?
- Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $99/month for Refersion.
- Does Dovetale or Refersion run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Dovetale for free?
- Yes. Dovetale has a free tier, so you can try it without paying. Refersion starts at $99/month.
- What is Dovetale best used for?
- Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Refersion is typically brought in for.
- What can Dovetale do that Refersion cannot?
- Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Both handle Performance analytics, Shopify, Web support.
Answered from the vendors’ own pages
Refersion: How much does Refersion cost?
Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.
SourceRefersion: How fast can I set up Refersion?
Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.
SourceRefersion: What integrations does Refersion support?
Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.
SourceRefersion: Does Refersion include influencer discovery?
No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.
Source