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Influencer Marketing · head to head

Dovetale vs Influential

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • They diverge on capability: Dovetale covers Application management, Influential covers Campaign management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetale and Influential actually diverge.

Attributes where Dovetale and Influential differ
AttributeDovetaleInfluential
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api
Founded20062013

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • Shopify
  • Shopify security

Only in Influential

  • Campaign management
  • Content tracking
  • Audience analysis
  • ROI measurement
  • Content library
  • Advanced reporting
  • Twitter
  • Salesforce

Both cover

  • Creator discovery
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Influential
  • Product giftingnot Influential
  • Affiliate programsnot Influential
  • Ambassador programsnot Influential

Influential

  • Matching brands to creators using audience and performance datanot Dovetale
  • Running large brand influencer campaigns as a managed engagementnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Which should you pick?

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.
Dovetale review

Choose Influential if

  • You need campaign management.
  • You work on Web, Api.
  • You also want content tracking.
Influential review

Questions people ask

Is Dovetale or Influential better?
Neither clearly leads. Dovetale starts at Free and Influential at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Influential?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and On request for Influential.
Does Dovetale or Influential run on more platforms?
Dovetale runs on Web. Influential runs on Web, Api.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Influential starts at On request.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Influential is typically brought in for.
What can Dovetale do that Influential cannot?
Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. Influential covers Campaign management, Content tracking, Audience analysis, ROI measurement. Both handle Creator discovery, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
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