Is Takumi or Upfluence better?

Neither clearly leads. Takumi starts at $599/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Takumi or Upfluence?

Takumi starts at $599/month and Upfluence at $478/month.

Does Takumi or Upfluence run on more platforms?

Takumi runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.

What is Takumi best used for?

Takumi is most often used for performance campaigns, roi optimization, campaign automation. Of those, performance campaigns and roi optimization are not what Upfluence is typically brought in for.

What can Takumi do that Upfluence cannot?

Takumi covers Creator matching, ROI optimization, Content creation, Payment processing. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Campaign automation, Performance analytics, Instagram, TikTok.

Influencer Marketing · head to head

Takumi vs Upfluence

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From: $599/month
Rated: -

Full review Website

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From: $478/month
Rated: -

Full review Website

The short version

Each has a real cost: Takumi takumi's own brand terms of service define a "Social Creator" eligible to participate in campaigns as a user with more than 1,000 followers on their social media account, a published minimum reach threshold for creator participation (archived brand terms, 16 July 2024); Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
They diverge on capability: Takumi covers Creator matching, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Takumi and Upfluence actually diverge.

Attributes where Takumi and Upfluence differ
Attribute	Takumi	Upfluence
Starting price	$599/month	$478/month
Platforms	Web, Api	Web, Chrome-extension, Api
Founded	2016	2013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Takumi

Creator matching
ROI optimization
Content creation
Payment processing
Real-time reporting
Google Analytics
Web support
Api support

Only in Upfluence

Influencer discovery
Customer identification
Affiliate management
Promo code tracking
Social commerce
Email outreach
WooCommerce
Magento

Both cover

Campaign automation
Performance analytics
Instagram
TikTok
YouTube
Shopify
GDPR
Data encryption
SOC2
Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Takumi

Performance campaignsnot Upfluence
ROI optimizationnot Upfluence
Campaign automationnot Upfluence

Upfluence

Finding creators across a large influencer databasenot Takumi
Running creator campaigns tied to an ecommerce storenot Takumi
Automating creator payments and affiliate trackingnot Takumi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Takumi

Takumi's own brand terms of service define a "Social Creator" eligible to participate in campaigns as a user with more than 1,000 followers on their social media account, a published minimum reach threshold for creator participation (archived brand terms, 16 July 2024)

Upfluence

Pricing is by custom quote only, with no rate, no entry price and no seat cost published
Annual contracts carry a 12 month minimum commitment
A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Takumi

$599/month

Growth$599/month
- Creator matching
- Campaign management
- Performance tracking
Scale$1299/month
- Advanced matching
- Campaign automation
- ROI optimization

Upfluence

$478/month

Growth$478/month
- Influencer discovery
- Basic CRM
- Campaign management
Scale$1078/month
- E-commerce integrations
- Affiliate tracking
- Promo codes
Enterprise$undefined/month
- Custom solutions
- API access
- White-label options

Which should you pick?

Choose Takumi if

You need creator matching.
You work on Web, Api.
You also want roi optimization.

Takumi review

Choose Upfluence if

You need influencer discovery.
You work on Web, Chrome-extension, Api.
You also want customer identification.

Upfluence review

Questions people ask

Is Takumi or Upfluence better?: Neither clearly leads. Takumi starts at $599/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Takumi or Upfluence?: Takumi starts at $599/month and Upfluence at $478/month.
Does Takumi or Upfluence run on more platforms?: Takumi runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Takumi best used for?: Takumi is most often used for performance campaigns, roi optimization, campaign automation. Of those, performance campaigns and roi optimization are not what Upfluence is typically brought in for.
What can Takumi do that Upfluence cannot?: Takumi covers Creator matching, ROI optimization, Content creation, Payment processing. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Campaign automation, Performance analytics, Instagram, TikTok.

Takumi vs Upfluence

Takumi

Upfluence

The short version

Where they differ

What each one covers

Only in Takumi

Only in Upfluence

Both cover

What people use each for

Takumi

Upfluence

Where each one falls short

Takumi

Upfluence

Pricing, plan by plan

Takumi

Upfluence

Which should you pick?

Choose Takumi if

Choose Upfluence if

Questions people ask

Related pages

More on Takumi

More on Upfluence

Keep looking

Other head to heads