Softwr

Influencer Marketing · head to head

Takumi vs Upfluence

Takumi logo

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From
$599/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Takumi no pricing published on website; contact sales required for quotes; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Takumi covers Creator matching, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Takumi and Upfluence actually diverge.

Attributes where Takumi and Upfluence differ
AttributeTakumiUpfluence
Starting price$599/month$478/month
PlatformsWeb, ApiWeb, Chrome-extension, Api
Founded20162013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Takumi

  • Creator matching
  • ROI optimization
  • Content creation
  • Payment processing
  • Real-time reporting
  • Google Analytics
  • Web support
  • Api support

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Social commerce
  • Email outreach
  • WooCommerce
  • Magento

Both cover

  • Campaign automation
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Takumi

  • Performance campaignsnot Upfluence
  • ROI optimizationnot Upfluence
  • Campaign automationnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Takumi
  • Creator program scaling with ROI trackingnot Takumi
  • End-to-end automated influencer payouts and compliancenot Takumi
  • Brands and agencies managing influencer relationships at scalenot Takumi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Takumi

  • No pricing published on website; contact sales required for quotes

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Takumi

$599/month
  • Growth$599/month
    • Creator matching
    • Campaign management
    • Performance tracking
  • Scale$1299/month
    • Advanced matching
    • Campaign automation
    • ROI optimization

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Takumi if

  • You need creator matching.
  • You work on Web, Api.
  • You also want roi optimization.
Takumi review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Takumi or Upfluence better?
Neither clearly leads. Takumi starts at $599/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Takumi or Upfluence?
Takumi starts at $599/month and Upfluence at $478/month.
Does Takumi or Upfluence run on more platforms?
Takumi runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Takumi best used for?
Takumi is most often used for performance campaigns, roi optimization, campaign automation. Of those, performance campaigns and roi optimization are not what Upfluence is typically brought in for.
What can Takumi do that Upfluence cannot?
Takumi covers Creator matching, ROI optimization, Content creation, Payment processing. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Campaign automation, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Takumi: How much does Takumi cost?

Takumi does not publish pricing on its website. The platform describes itself as fully managed and directs interested parties to submit brand inquiries or book a demo to discuss pricing.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Takumi: Does Takumi charge creators or brands?

Takumi emphasizes guaranteed payment and no fees taken from creator rewards, but full pricing model details require contacting the company directly.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
Share

Related pages

More on Takumi

More on Upfluence

Keep looking

Other head to heads