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Automotive · head to head

CarNow vs Mitchell 1

CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite
Mitchell 1 logo

Mitchell 1

Automotive

Repair information for the professional

From
$189/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CarNow no pricing information disclosed on website; Mitchell 1 the initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
  • They diverge on capability: CarNow covers Lease processing, Mitchell 1 covers ProDemand repair info.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarNow and Mitchell 1 actually diverge.

Attributes where CarNow and Mitchell 1 differ
AttributeCarNowMitchell 1
Starting price$800/month$189/month
PlatformsWeb, Mobile, ApiWeb, Desktop, Mobile, Tablet
Founded20151918

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Warranty integration
  • Fleet management
  • DMS systems

Only in Mitchell 1

  • ProDemand repair info
  • Wiring diagrams
  • TSB database
  • Recall information
  • Labor times
  • Parts ordering
  • Shop management
  • Customer management

Both cover

  • Payment processing
  • Accounting software
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CarNow

  • Automotive dealership managementnot Mitchell 1
  • Car inventory and sales automationnot Mitchell 1

Mitchell 1

  • Automotive repair information, wiring diagrams and OEM procedures for independent shopsnot CarNow
  • Shop management including estimating, invoicing and work ordersnot CarNow
  • Labour time and parts pricing lookup for repair estimatesnot CarNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

Mitchell 1

  • The initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
  • After the initial term the subscription renews automatically month to month and cancelling requires 30 days notice
  • Mitchell 1 reserves the right to change pricing on notice before each rental renewal period
  • Billing is monthly with payment due within 30 calendar days of the invoice date
  • The product ordering page at mitchell1.com/products/order-prodemand redirects to a separate storefront at buymitchell1.net that blocks automated reads

Pricing, plan by plan

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

Mitchell 1

$189/month
  • ProDemand$189/month
    • Repair procedures
    • Wiring diagrams
    • TSBs & recalls
  • Manager SE$249/month
    • Shop management
    • Work orders
    • Customer database
  • Complete Package$399/month
    • ProDemand
    • Manager SE
    • SocialCRM

Which should you pick?

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Choose Mitchell 1 if

  • You need prodemand repair info.
  • You work on Web, Desktop, Mobile, Tablet.
  • You also want wiring diagrams.
Mitchell 1 review

Questions people ask

Is CarNow or Mitchell 1 better?
Neither clearly leads. CarNow starts at $800/month and Mitchell 1 at $189/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarNow or Mitchell 1?
CarNow starts at $800/month and Mitchell 1 at $189/month.
Does CarNow or Mitchell 1 run on more platforms?
CarNow runs on Web, Mobile, Api. Mitchell 1 runs on Web, Desktop, Mobile, Tablet.
What is CarNow best used for?
CarNow is most often used for automotive dealership management, car inventory and sales automation. Of those, automotive dealership management and car inventory and sales automation are not what Mitchell 1 is typically brought in for.
What can CarNow do that Mitchell 1 cannot?
CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Mitchell 1 covers ProDemand repair info, Wiring diagrams, TSB database, Recall information. Both handle Payment processing, Accounting software, Data encryption.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
Mitchell 1: What is the pricing for Mitchell 1?

Mitchell 1 does not publish pricing on its website. Customers must contact Mitchell 1 directly by phone at (888) 724-6742 or use the Find My Rep feature to connect with a sales consultant for pricing information.

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
Mitchell 1: Does Mitchell 1 offer a free demo or trial?

Mitchell 1 offers a free demo but does not publish trial terms on its website. Specific trial availability and length must be discussed with a sales representative.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
Mitchell 1: How do I become a Mitchell 1 customer?

You can book a free demo or use the Find My Rep link to connect with a local sales consultant. Existing customers can access the Pay My Bill section for account management.

Source
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