Automotive · head to head
CARFAX for Dealers vs Mitchell 1
The short version
- Each has a real cost: CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.; Mitchell 1 the initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
- They diverge on capability: CARFAX for Dealers covers Vehicle history reports, Mitchell 1 covers ProDemand repair info.
Where they differ
Only the attributes on which CARFAX for Dealers and Mitchell 1 actually diverge.
| Attribute | CARFAX for Dealers | Mitchell 1 |
|---|---|---|
| Starting price | On request | $189/month |
| Platforms | Web, Mobile, Api | Web, Desktop, Mobile, Tablet |
| Founded | 1984 | 1918 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CARFAX for Dealers
- Vehicle history reports
- Service history
- Accident history
- 1-Owner finder
- CARFAX listings
- Service retention
- Dealer website tools
- Customer leads
Only in Mitchell 1
- ProDemand repair info
- Wiring diagrams
- TSB database
- Recall information
- Labor times
- Parts ordering
- Shop management
- Customer management
Both cover
- Marketing platforms
- Data encryption
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
CARFAX for Dealers
- Vehicle historynot Mitchell 1
- Customer trustnot Mitchell 1
- Inventory merchandisingnot Mitchell 1
- Service retentionnot Mitchell 1
- Lead generationnot Mitchell 1
Mitchell 1
- Automotive repair information, wiring diagrams and OEM procedures for independent shopsnot CARFAX for Dealers
- Shop management including estimating, invoicing and work ordersnot CARFAX for Dealers
- Labour time and parts pricing lookup for repair estimatesnot CARFAX for Dealers
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CARFAX for Dealers
- The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.
Mitchell 1
- The initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
- After the initial term the subscription renews automatically month to month and cancelling requires 30 days notice
- Mitchell 1 reserves the right to change pricing on notice before each rental renewal period
- Billing is monthly with payment due within 30 calendar days of the invoice date
- The product ordering page at mitchell1.com/products/order-prodemand redirects to a separate storefront at buymitchell1.net that blocks automated reads
Pricing, plan by plan
CARFAX for Dealers
On request- Basic$undefined/month
- Vehicle history reports
- Inventory listings
- Dealer website badge
- Advantage$undefined/month
- Everything in Basic
- CARFAX Hot Listings
- Service retention tools
- Advantage Plus$undefined/month
- Everything in Advantage
- Snap report
- 1-owner leads
Mitchell 1
$189/month- ProDemand$189/month
- Repair procedures
- Wiring diagrams
- TSBs & recalls
- Manager SE$249/month
- Shop management
- Work orders
- Customer database
- Complete Package$399/month
- ProDemand
- Manager SE
- SocialCRM
Which should you pick?
Choose CARFAX for Dealers if
- You need vehicle history reports.
- You work on Web, Mobile, Api.
- You also want service history.
Choose Mitchell 1 if
- You need prodemand repair info.
- You work on Web, Desktop, Mobile, Tablet.
- You also want wiring diagrams.
Questions people ask
- Is CARFAX for Dealers or Mitchell 1 better?
- Neither clearly leads. CARFAX for Dealers starts at On request and Mitchell 1 at $189/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CARFAX for Dealers or Mitchell 1?
- CARFAX for Dealers starts at On request and Mitchell 1 at $189/month.
- Does CARFAX for Dealers or Mitchell 1 run on more platforms?
- CARFAX for Dealers runs on Web, Mobile, Api. Mitchell 1 runs on Web, Desktop, Mobile, Tablet.
- What is CARFAX for Dealers best used for?
- CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what Mitchell 1 is typically brought in for.
- What can CARFAX for Dealers do that Mitchell 1 cannot?
- CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. Mitchell 1 covers ProDemand repair info, Wiring diagrams, TSB database, Recall information. Both handle Marketing platforms, Data encryption, Cloud deployment.
Related pages
More on CARFAX for Dealers
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