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Automotive · head to head

DealerSocket vs Mitchell 1

DealerSocket logo

DealerSocket

Automotive

Drive dealership success

From
On request
Rated
-
Full reviewWebsite
Mitchell 1 logo

Mitchell 1

Automotive

Repair information for the professional

From
$189/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerSocket pricing is not published for any of its CRM, inventory, or DMS products; buyers must speak with a sales rep for a quote; Mitchell 1 the initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
  • They diverge on capability: DealerSocket covers Customer CRM, Mitchell 1 covers ProDemand repair info.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerSocket and Mitchell 1 actually diverge.

Attributes where DealerSocket and Mitchell 1 differ
AttributeDealerSocketMitchell 1
Starting priceOn request$189/month
Pricing modelquotesubscription
PlatformsWeb, Ios, Android, ApiWeb, Desktop, Mobile, Tablet
Founded20011918

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerSocket

  • Customer CRM
  • Lead management
  • Inventory management
  • Desking tools
  • Marketing automation
  • Digital retail
  • Analytics dashboard
  • Mobile app

Only in Mitchell 1

  • ProDemand repair info
  • Wiring diagrams
  • TSB database
  • Recall information
  • Labor times
  • Parts ordering
  • Shop management
  • Customer management

Both cover

  • Marketing platforms
  • Text messaging
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerSocket

  • Auto dealerships managing CRM, inventory pricing, and lead workflows across a suite of dealership productsnot Mitchell 1

Mitchell 1

  • Automotive repair information, wiring diagrams and OEM procedures for independent shopsnot DealerSocket
  • Shop management including estimating, invoicing and work ordersnot DealerSocket
  • Labour time and parts pricing lookup for repair estimatesnot DealerSocket

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerSocket

  • Pricing is not published for any of its CRM, inventory, or DMS products; buyers must speak with a sales rep for a quote

Mitchell 1

  • The initial subscription term is 12 or 24 months and the subscription cannot be cancelled by the customer during that initial period
  • After the initial term the subscription renews automatically month to month and cancelling requires 30 days notice
  • Mitchell 1 reserves the right to change pricing on notice before each rental renewal period
  • Billing is monthly with payment due within 30 calendar days of the invoice date
  • The product ordering page at mitchell1.com/products/order-prodemand redirects to a separate storefront at buymitchell1.net that blocks automated reads

Pricing, plan by plan

DealerSocket

On request
  • CRM$undefined/month
    • Lead management
    • Sales desking
    • Activity tracking
  • Inventory+$undefined/month
    • Inventory management
    • Pricing tools
    • Photo management
  • Complete Platform$undefined/month
    • Full CRM
    • Inventory+
    • Digital retail

Mitchell 1

$189/month
  • ProDemand$189/month
    • Repair procedures
    • Wiring diagrams
    • TSBs & recalls
  • Manager SE$249/month
    • Shop management
    • Work orders
    • Customer database
  • Complete Package$399/month
    • ProDemand
    • Manager SE
    • SocialCRM

Which should you pick?

Choose DealerSocket if

  • You need customer crm.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
DealerSocket review

Choose Mitchell 1 if

  • You need prodemand repair info.
  • You work on Web, Desktop, Mobile, Tablet.
  • You also want wiring diagrams.
Mitchell 1 review

Questions people ask

Is DealerSocket or Mitchell 1 better?
Neither clearly leads. DealerSocket starts at On request and Mitchell 1 at $189/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerSocket or Mitchell 1?
DealerSocket starts at On request and Mitchell 1 at $189/month.
Does DealerSocket or Mitchell 1 run on more platforms?
DealerSocket runs on Web, Ios, Android, Api. Mitchell 1 runs on Web, Desktop, Mobile, Tablet.
What is DealerSocket best used for?
DealerSocket is most often used for auto dealerships managing crm, inventory pricing, and lead workflows across a suite of dealership products. Of those, auto dealerships managing crm, inventory pricing, and lead workflows across a suite of dealership products is not what Mitchell 1 is typically brought in for.
What can DealerSocket do that Mitchell 1 cannot?
DealerSocket covers Customer CRM, Lead management, Inventory management, Desking tools. Mitchell 1 covers ProDemand repair info, Wiring diagrams, TSB database, Recall information. Both handle Marketing platforms, Text messaging, Data encryption.

Answered from the vendors’ own pages

DealerSocket: Does DealerSocket publish pricing on their website?

No, DealerSocket does not disclose pricing on their homepage. Pricing information is available only through direct contact with their sales team.

Source
Mitchell 1: What is the pricing for Mitchell 1?

Mitchell 1 does not publish pricing on its website. Customers must contact Mitchell 1 directly by phone at (888) 724-6742 or use the Find My Rep feature to connect with a sales consultant for pricing information.

Source
DealerSocket: How do I get a pricing quote for DealerSocket?

Contact DealerSocket through the 'Speak with an expert' call-to-action on their website, or call their sales line at 888-655-1435.

Source
Mitchell 1: Does Mitchell 1 offer a free demo or trial?

Mitchell 1 offers a free demo but does not publish trial terms on its website. Specific trial availability and length must be discussed with a sales representative.

Source
DealerSocket: What solutions does DealerSocket offer?

DealerSocket provides CRM, DealerFire, PrecisePrice inventory management, Inventory+, IDMS, and RevenueRadar solutions for dealerships.

Source
Mitchell 1: How do I become a Mitchell 1 customer?

You can book a free demo or use the Find My Rep link to connect with a local sales consultant. Existing customers can access the Pay My Bill section for account management.

Source
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