Marketing · head to head
Convert vs Instapage
Instapage
Marketing
Enterprise landing page platform with AI and experimentation.
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
- Prices and features above were last checked on 2 September 2026.
Where they differ
Only the attributes on which Convert and Instapage actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Instapage
Nothing recorded that Convert does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Instapage
- Full-stack experimentation on web and mobilenot Instapage
- Sequential testing and statistical confidence trackingnot Instapage
Instapage
- Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Convert
- SaaS companies optimising customer acquisition landing pagesnot Convert
- Marketing agencies managing multiple client campaignsnot Convert
- Teams requiring server-side A/B testing and AI-driven experimentationnot Convert
- Organisations requiring deep personalisation and heatmap analyticsnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Instapage
- Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
- Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
- Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
- Advanced personalisation and heatmaps only available in Convert (enterprise) tier
- Annual billing required for 20% savings; monthly billing incurs full price
Pricing, plan by plan
Convert
Free- Growth$399/month
- Pro$599/month
- Enterprise$undefined/mo
Instapage
Free- Create$99/month
- 15,000 monthly unique visitors
- Drag-and-drop builder
- AI content generation
- Optimize$159/month (30k visitors) or $199/mo (50k visitors)
- 30,000 or 50,000 monthly unique visitors
- All Create features
- Server-side A/B testing
- Convert$undefined/month
- Custom monthly unique visitors
- All Optimize features
- Enterprise security
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Questions people ask
- Is Convert or Instapage better?
- Neither clearly leads. Convert starts at Free and Instapage at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Instapage?
- Convert starts at Free and Instapage at Free.
- Does Convert or Instapage run on more platforms?
- Convert runs on Web. Instapage runs on Web, Mobile, API.
- Can I use Convert for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Instapage is typically brought in for.
- What can Convert do that Instapage cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceInstapage: Does Instapage include A/B testing?
Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.
SourceConvert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceInstapage: How many integrations does Instapage support?
Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.
SourceConvert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceInstapage: Is there a free trial?
Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.
SourceConvert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceRelated pages
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