Marketing · head to head
Convert vs Simple Analytics
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- They diverge on capability: Convert covers A/B testing, Simple Analytics covers Page view tracking.
- Prices and features above were last checked on 2 September 2026.
Where they differ
Only the attributes on which Convert and Simple Analytics actually diverge.
| Attribute | Convert | Simple Analytics |
|---|---|---|
| Pricing model | subscription | freemium |
| Founded | 2012 | 2016 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- GDPR compliant
Both cover
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Simple Analytics
- Full-stack experimentation on web and mobilenot Simple Analytics
- Sequential testing and statistical confidence trackingnot Simple Analytics
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Convert
- Keeping visitor data hosted in the EU for GDPR purposesnot Convert
- Replacing or running alongside Google Analytics with a single-page dashboardnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Pricing, plan by plan
Convert
Free- Growth$399/month
- Pro$599/month
- Enterprise$undefined/mo
Simple Analytics
Free- FreeFree
- 30-day data retention
- Fair use policy applies
- Unlimited pageviews within fair use
- Self-Serve$20/month
- Monthly or annual billing (2 months free with yearly)
- 1 user included; additional users $20/month each
- Up to 5 sites per user
- Enterprise$null/custom
- Custom pricing available upon demo request
- Traffic recovery (20-60% of invisible traffic)
- Raw data access
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Choose Simple Analytics if
- You need page view tracking.
- You want to start without paying.
- You also want goal tracking.
Questions people ask
- Is Convert or Simple Analytics better?
- Neither clearly leads. Convert starts at Free and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Simple Analytics?
- Convert starts at Free and Simple Analytics at Free.
- Does Convert or Simple Analytics run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Convert for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Simple Analytics is typically brought in for.
- What can Convert do that Simple Analytics cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Cloud deployment, Web support, English language support.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceSimple Analytics: How much does Simple Analytics cost?
Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.
SourceConvert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceSimple Analytics: What currencies does Simple Analytics accept?
Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.
SourceConvert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceSimple Analytics: How long is the free trial?
Simple Analytics offers a 14-day free trial that requires no credit card to start.
SourceConvert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceSimple Analytics: Can I cancel Simple Analytics anytime?
Yes. You can cancel your subscription at any moment without penalties or notice requirements.
SourceRelated pages
More on Simple Analytics
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