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Gravity Forms vs Unbounce

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Unbounce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Unbounce actually diverge.

Attributes where Gravity Forms and Unbounce differ
AttributeGravity FormsUnbounce
Starting price$59/yearFree
Free tierNoYes
PlatformsWebWeb, API
CategorySurveysMarketing

Identical on both: pricing model (subscription), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Unbounce
  • E-commerce payment form processingnot Unbounce
  • Multi-site form managementnot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Gravity Forms
  • SaaS companies optimising landing pages for customer acquisitionnot Gravity Forms
  • E-commerce businesses testing product landing pages and promotional campaignsnot Gravity Forms
  • B2B marketers building dedicated pages for specific customer segmentsnot Gravity Forms
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Unbounce on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Gravity Forms or Unbounce better?
Neither clearly leads. Gravity Forms starts at $59/year and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Unbounce?
Unbounce has a free tier; the other does not. Paid plans start at $59/year for Gravity Forms and Free for Unbounce.
Does Gravity Forms or Unbounce run on more platforms?
Gravity Forms runs on Web. Unbounce runs on Web, API.
Can I use Unbounce for free?
Yes. Unbounce has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Unbounce is typically brought in for.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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