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Marketing & Analytics · head to head

Convert vs Northbeam

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Convert covers A/B testing, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Convert and Northbeam actually diverge.

Attributes where Convert and Northbeam differ
AttributeConvertNorthbeam
Starting price$1000/month$1500/month
Pricing modelquoteUnknown
PlatformsWebWeb, API
Founded20122020

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • English language support

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Northbeam
  • Server-side experimentation and feature flaggingnot Northbeam
  • Personalising site content to visitor segmentsnot Northbeam

Northbeam

  • Marketing attributionnot Convert
  • Media optimizationnot Convert
  • Creative testingnot Convert
  • Budget allocationnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Convert or Northbeam better?
Neither clearly leads. Convert starts at $1000/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Northbeam?
Convert starts at $1000/month and Northbeam at $1500/month.
Does Convert or Northbeam run on more platforms?
Convert runs on Web. Northbeam runs on Web, API.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Northbeam is typically brought in for.
What can Convert do that Northbeam cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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