Is Convert or Wufoo better?

Neither clearly leads. Convert starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Convert or Wufoo?

Convert starts at Free and Wufoo at Free.

Does Convert or Wufoo run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Convert for free?

Both have a free tier, so you can try either at no cost before committing.

What is Convert best used for?

Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Wufoo is typically brought in for.

What can Convert do that Wufoo cannot?

Convert covers A/B testing, Multivariate testing, Analytics, API access.

Marketing · head to head

Convert vs Wufoo

Convert

Marketing

A/B testing platform for enterprises

From: Free
Free plan: Yes

Full review Website

Wufoo

Surveys

Build online forms in minutes

From: Free
Free plan: Yes

Full review Website

The short version

Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Wufoo free plan caps at 5 forms and 100 entries
Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and Wufoo actually diverge.

Attributes where Convert and Wufoo differ
Attribute	Convert	Wufoo
Pricing model	subscription	freemium
Category	Marketing	Surveys
Founded	2012	Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

A/B testing
Multivariate testing
Analytics
API access
Google Analytics
SSL encryption
Cloud deployment
Web support

Only in Wufoo

Nothing recorded that Convert does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Convert

A/B and multivariate testing for conversion optimizationnot Wufoo
Full-stack experimentation on web and mobilenot Wufoo
Sequential testing and statistical confidence trackingnot Wufoo

Wufoo

Event registration and attendee managementnot Convert
Lead capture and sales qualificationnot Convert
Customer feedback and survey collectionnot Convert
Online order processing with payment collectionnot Convert
Employee onboarding and registration workflowsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
Single Sign-On requires the Pro plan at $599 per month
Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
Phone support, change history and guided onboarding require Pro
The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
Listed prices exclude VAT, GST and other taxes, which are added at checkout
Above 5 million monthly tested users there is no published rate

Wufoo

Free plan caps at 5 forms and 100 entries
Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Convert

Free

Growth$399/month
Pro$599/month
Enterprise$undefined/mo

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Convert if

You need a/b testing.
You want to start without paying.
You also want multivariate testing.

Convert review

Choose Wufoo if

You want to start without paying.

Wufoo review

Questions people ask

Is Convert or Wufoo better?: Neither clearly leads. Convert starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Wufoo?: Convert starts at Free and Wufoo at Free.
Does Convert or Wufoo run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Convert for free?: Both have a free tier, so you can try either at no cost before committing.
What is Convert best used for?: Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Wufoo is typically brought in for.
What can Convert do that Wufoo cannot?: Convert covers A/B testing, Multivariate testing, Analytics, API access.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source

Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source

Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source

Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source

Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source

Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source

Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source

Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source

Convert vs Wufoo

Convert

Wufoo

The short version

Where they differ

What each one covers

Only in Convert

Only in Wufoo

What people use each for

Convert

Wufoo

Where each one falls short

Convert

Wufoo

Pricing, plan by plan

Convert

Wufoo

Which should you pick?

Choose Convert if

Choose Wufoo if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Convert

More on Wufoo

Keep looking

Other head to heads